Job Description : Job Title : Content Marketing Specialist
Bill Rate to CBRE : Not to exceed XX70
Duration : 12 months
Location : Phoenix, AZ – Hybrid
o Travel Requirements : N / A
Hours : 20 hours a week
Role Overview : This role is part of CBRE s Integrated Marketing team, which brings thought leadership insights and campaigns to life through inventive, relevant and multi-channel content experiences.
Key responsibilities include maintaining content calendars, marketing plans and activation assets; email marketing; and project management of short-form content.
Additionally, this role collects and analyzes content and campaign performance data across multiple channels, gleans insights from those results, develops reports and provides recommendations to optimize performance.
Day to Day Responsibilities :
o Maintain marketing calendar and records in Airtable and Sprinklr
o Build and distribute email marketing content in Salesforce Marketing Cloud
o Project manage short-form content from draft delivery through launch, collaborating with cross-functional teams including creative, digital, editorial and others
o Gather and interpret data from various channels including email, web and social
o Analyze the collected data to glean insights and convert it into clear and digestible reports and presentations for individual content pieces, campaigns and periodic quarterly / yearly content performance reviews
o Understand activation strategies and tactics, and provide recommendations to optimize content performance across channels
o Present findings to team members and stakeholders
Years Experience Required : 6+ months with Salesforce Marketing Cloud; 3+ years with Google Analytics
Education Requirements :
Systems / Software Proficiencies :
Certifications :
Top Must have Skills :
o Ability to work collaboratively and efficiently with cross-functional teams
o Strong written and verbal communications skills
o Proficiency in the following (or similar) platforms :
Google Analytics
Looker Studio
Sprinklr
Salesforce Marketing Cloud
Airtable
Microsoft Teams
Microsoft Office
o Enterprise experience
o – not looking for freelance or small orgs
Top Nice to Have Skills :
o Data analytics experience at B2B and / or tech companies preferred, but not required
o Professional Services / Financial Services background
Prescreening Questions :
o How many years of Salesforce Marketing Cloud experience do you have?
Where and how was this skill used?
o Describe your recent experience with Google Analytics.
o Tell me about a recent time you had to compile data, analyze, and present findings on performance.
Interview Process : 1 Round Zoom
Covid Protocol : N / A
Work Equipment : Laptop
Additional Sills :
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