At ONE Sotheby’s International Realty Development Division, marketing is about understanding our clients and target audiences and building awareness about how our services can satisfy their needs.
We’re looking for an experienced and versatile marketing manager who is hungry to do this and more. Our ideal candidate has experience developing and executing real estate marketing campaigns while managing and inspiring a team.
He / she will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs.
If you are a people-person who loves the rewarding challenge of building a brand, we want to hear from you.
Roles & Responsibilities
Attend development division weekly management meetings and update the team and Development agenda according to the marketing tasks at hand
Serve as marketing manager for assigned development accounts. Coordinate all creative initiatives per development. Work alongside creative agencies, PR teams, and social media firms to coordinate all necessary tasks.
Coordinate and attend weekly / monthly developer meetings for the respective developments Create agenda for each developer meeting to provide development team with updates and progress on sales and marketing initiatives
Show developer marketing tools created to promote development (I.e. Email campaigns, newsletters, event invites, etc.)
During developer meetings or in-house sales meetings, keep a log or create a meeting recap with details discussed at the meeting to ensure all marketing tasks are being completed
Work with team to create ONE SIR marketing initiatives for each exclusive Development create a production calendar for each development to properly inform the design team of the marketing tools needed – Work with ONE SIR Marketing Director and Creative Director to provide guidance, copy and messaging for each campaign or marketing piece needed Weekly / monthly email campaigns
Newsletters
Digital event invites
ONE SIR corporate ads showcasing developments (ad & print) – (Local & international placements)
Developer Quarterly Marketing Reports
Work with ONE SIR PR firm and social media teams to provide regular updates on the progress of each development
Discuss coordination of social media trainings for ONE SIR Development agents and ONE SIR agents
Work with ONE SIR Marketing Director (General real estate division) to ensure developments are being included and taking advantage of all ONE SIR marketing initiatives (corporate ads, inclusion in magazines, market reports, etc.)
Work with Management Team closely on all event coordination Weekly broker events
Cocktail events held at sales galleries
Sponsorship events
ONE SIR corporate events that involve developments
Work with Management Team on all travel coordination for developments
For all events and travel assist with the following : Establish budget for each event
Create agenda for event
Work with event vendors to receive quotes
Coordinate details with event vendors (catering, valet, photographer, entertainment, promotional giveaways, etc.)
Receive necessary approvals from ONE SIR management and developers for event expenses
Work with ONE SIR accounting to make sure event vendors are paid timely if they are ONE SIR events
Make sure all marketing collateral for each development is continuously updated in each development’s cloud storage account, development mobile APP, & website these tools are crucial for the sales team and outside brokerage community so all information must always be the most recent (fact sheets, price ranges, renderings, broker registrations, brochures, branded and unbranded material
Work with Mgt. Team to make sure the information on the ONE SIR website and the Sotheby’s Realty website is always updated for each development
Requirements
3-5 Yrs. of progressive marketing experience in the real estate industry (developments would be ideal).
Knowledge of Windows, MS Office applications (Word, Excel, Outlook, and Power Point).
Bachelor’s degree in Marketing, Communications, Design, or related (Master’s preferred).
Fluent in English, other languages a plus.
Benefits
Benefits medical, dental, vision, 401k, other.
PTO generous PTO policy
Competitive salary + bonus
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