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Job Title : Product Marketing Manager
Location : Remote NY, Chicago, Detroit
o Travel Requirements : N / A
Hours : M-F 8-5pm (occasional evening zoom calls to accommodate other time zones)
Role Overview : We are seeking an innovative Product Marketing Manager. The role will help drive our marketing strategy with the intent to differentiate from the competition and educate our professionals on our expanding platform(s) and unique offerings.
The role collaborates across the organization to help bring value propositions to life by leveraging and activating all channels focused on driving demand, adoption, and the overall success of our services, products, and solutions with internal and external audiences.
Day to Day Responsibilities :
o Develop product value props, personas, client journeys and external messaging.
o Own market intelligence through collection and constant iteration with various internal / external sources to collect feedback from all segments on customer needs and pain points, sales obstacles, and marketing approaches to inform product strategy and marketing prioritization.
o Write technical content and client-facing marketing materials – Technical materials may range from short decks to documents of 50+ pages that fully explain our products with the appropriate level of detail for key stakeholders, subject matter experts, engineers, and product developers.
o Support content development of internal educational materials in partnership our education team to equip leadership, sales, and account teams with upcoming product launch information.
o Develop marketing plans to cultivate new leads for target audiences, work to advance sales cycles through to conversion.
o Partner with Communications to support activation and launch of new products and messaging with internal and external audiences.
o Write future-focused thought leadership with research and marketing centers of excellence by combining source interviews with material from our content library to deliver documents with consistency and eloquence.
Years’ Experience Required : 5+ years
Education Requirements : Bachelor Degree
Systems / Software Proficiencies : Technical Writing
Top 5 Must have Skills :
o Sophisticated technical writing
o Highly strategic and able to problem solve
o Commercial Real Estate / Facilities Management experience
o Extreme attention to detail
o Effectively design and present information to leadership, sales, etc.
Prescreening Questions :
1. Please provide a Technical writing sample for review.
2. Give me an example of a strategic project that you worked on recently.
3. Give me an example of a problem that you solved.
20 hours ago
