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Job description
Description :
This pivotal role drives definition and management of the go-to-market strategies for NewAge Industries and all of its brands both inside the company and out.
The key to being successful in this role is ensuring a clear brand message and aesthetic as a market leader while supporting the various sales channels.
- Develop and implement market-focused marketing strategies
- Create marketing campaigns from concept through execution
- Leverage automation tools for email communications and lead generation opportunities
- Utilize CRM data as the roadmap for future marketing, branding and product strategies
- Manage lead generation and outcomes
- Strategize with business partners on campaigns and product positioning
- Understand market position relative to competition by product, by region and by application
- Support Sales Teams’ needs including third party sales channels with necessary tools
- Position company and brand as a market leader both online and offline
- Analyze and manage performance of campaigns
- Direct, lead and develop marketing team members to achieve goals
PM22
Requirements :
- 4-year bachelor’s degree in Marketing or another related field
- 10+ years marketing experience required
- Familiarity with biopharmaceutical / single-use process manufacturing a plus
- Understanding of SEO / SEM strategies
- Experienced leader in managing a team to exceed marketing goals
- Experience managing Wordpress websites required
- Graphic Design experience a plus, but not required
- International marketing and ecommerce experience a plus
- Excellent oral and written communications skills required
- Exceptional attention to detail a must
- Strong analytical skills required
- Experience with Hubspot a plus
PI212864511
Less than 1 hour ago
