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Job ID: 2247
Are you a savvy, critical thinker who understands how to shape and deliver compelling copy? Do you understand algorithms and how to establish a voice in different social channels? The Muhlenberg College Office of Communications is seeking an Assistant Director of Marketing and Social Media to provide strategic planning and tactical implementation to advance the College’s digital marketing and social media presence. Reporting to the Senior Director for Communications, this dynamic and visible position is integral to the communications team and a supporting team member for admissions and advancement.
The ideal candidate is thoughtful, strategic and collaborative in their interactions with others. They are a planner who can advise and execute a multi-platform digital and social media campaign strategy, including proposing and managing budgets for short- and long-term paid marketing campaigns. They have the ability to understand and appreciate how daily assignments support strategic annual goals, and they are conscious of and supportive of the College’s goals towards diversity, equity and inclusion.
Schedule & Benefits: This is a full-time, year-round position with the potential for partial remote work. Muhlenberg offers a highly competitive benefits package, including but not limited to, generous holidays, vacation and sick leave, paid parental leave, tuition programs at the undergraduate and graduate level, medical, dental and vision coverage, flexible spending plans, short-and long-term disability, life insurance, and retirement.
The College: Founded in 1848, Muhlenberg College is a private, four-year residential, liberal arts college offering baccalaureate and graduate programs. Muhlenberg College is dedicated to shaping creative, compassionate, collaborative leaders through rigorous academic programs in the arts, humanities, business, natural sciences and social sciences; as well as pre-professional programs in law, health and theology; and progressive workforce-focused post-baccalaureate certificates and master’s degrees. As part of eastern Pennsylvania’s scenic Lehigh Valley, Allentown is a diverse city of 125,000, located just 60 miles north of Philadelphia and 90 miles west of New York City. Along with Bethlehem and Easton, the region is home to a vibrant arts scene, a nationally unique parks system, and a rich blend of diverse cuisine and restaurants.
Characteristic Responsibilities:
- Advise, design and execute digital marketing strategies, particularly through Instagram/Facebook campaigns and Google/YouTube ads.
- Develop and promote marketing and social media communications and programs that build, enhance and protect Muhlenberg’s vision, mission, values and reputation.
- Encourage and lead by example to promote and support the College’s priority to ensure a collaborative campus community that embraces diversity, equity, and inclusion.
- Manage social spending budgets for both ongoing and short-term campaigns.
- Drive all social media initiatives for Muhlenberg’s institutional social media accounts through daily posting of content to platforms, social media monitoring and content mining.
- Increase platform growth and engagement with prospective student audiences as well as current students, alumni, faculty and staff and others.
- Remain familiar with campus community members, institutional goals and College values.
- Analyze and report social media metrics on a regular basis, focused on improving engagement and community growth.
- Lead the recruitment, training and management of a student social marketing team, with the responsibility to mentor and guide students’ weekly communication activities.
- Other duties as assigned.
Qualifications:
- Bachelor’s degree in a marketing, communications or related field.
- Minimum 2-3 years of experience managing and posting content to mainstream platforms (Facebook, Twitter, Instagram, LinkedIn, TikTok etc.) and use of social media management platforms (Sprout Social currently in use, but other platforms can be considered).
- Higher education social media experience is preferred, but not necessary.
- Demonstrated understanding of the opportunities and risks inherent in social media messaging.
- Willing and able to develop and cater content to various audiences across multiple social media platforms.
- Experience managing challenging social media engagements and crisis situations.
- Demonstrated ability to collaborate with team members and management in an open and inclusive environment.
- Strong understanding of how to create content based on target audience and platform
- Strong ability to write compelling, professional copy.
- Understanding of how to gather social media data and analytics and ability to analyze data to gain actionable insights, including the use of advanced social media dashboards, listening/monitoring and management tools.
- Understanding of how to capture and edit video for social media using multiple devices and programs.
- Availability to manage a flexible schedule, including working alongside student teams to manage and cover evening and weekend events as necessary.
- Successful completion of background checks.
- As part of the College’s sequential approach for the health and safety of our campus community, proof of COVID-19 vaccination is required upon hire (absent an approved medical or religious exemption).
To apply, interested candidates should upload the following items as a single PDF document: 1) cover letter; 2) resume; 3) separate diversity statement summarizing your professional experiences and commitment to equity and inclusion in the workplace; 4) names and contact information for three professional references, and 5) a summary of at least two recent digital/social media campaigns you managed or helped shape. Application review will continue until the position is filled. To initiate your application, please click here to be directed to the Career Portal.
An equal opportunity employer, Muhlenberg College is committed to recruiting and retaining outstanding faculty and staff from racial and ethnic groups that have been traditionally underrepresented in higher education. Please visit our Diversity & Inclusion page for additional information about Muhlenberg’s commitment to inclusive excellence and the College’s Diversity Strategic Plan.
