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About the job
The Market Intelligence Manager (Lead Generation Intelligence) is responsible for utilizing their knowledge of our clients’ products and services in B2B industry to develop target market, target personas and industry analysis. They will drive the creation of new qualified leads at all levels of a target organization in support of the Sales Development Team.
The Market Intelligence Manager (Lead Generation Intelligence) must be knowledgeable in various industries and persona development. They must be able to identify pain points and buying decisions within various roles and industries. Additionally, they must be able to augment clients’ lead channels by analyzing existing clients to gain business intelligence which can be utilized to find new prospects. The job is primarily focused on driving and identifying target personas and contacts within various industries of our clients’ interest in order to drive and develop prospect lists for our Sales Development team.
This role will work closely with other teams and will guide success of client campaigns.
The ideal candidate will demonstrate strong persona development abilities, be a great problem solver and have a collaborative mindset working in close conjunction with sales operations, marketing, SDR development, and the broader sales team all while staying true to our business objectives and vision. You will need to possess a high degree of analytical and problem-solving skills. This position is ideal for candidates with Agency experience who are looking for a next step in their professional career.
Why we love to do what we do:
We are committed to making an impact for our clients, colleagues, and community. Sales are the lifeblood of any business, which is why we obsess with campaign development for our clients. We help clients generate leads, build out sales processes and generate brand awareness and new business appointments. We are determined to solve sales problems, devoted to creating sales processes, and help businesses manage any part of their sales from lead generation to full cycle sales.
Join our extraordinary team:
We’re a rapidly growing SaaS (Sales as a Service) company headquartered in the heart of downtown Milwaukee. We get to work with some of North America’s leading professionals. Our colleagues are proud to bring their authentic selves to work, confident that what we do is grounded in a greater purpose. We’re always looking for curious, talented, and passionate people to join our team.
How You’ll Make an Impact:
- Support New Business development team on proposal and contract calls/presentations. Assess and develop target market for prospects we are working with.
- Responsible for organizing assigned client campaign, collecting all information needed from the client to complete industry analysis, personas, and overall campaign strategy for prospect targeting.
- Responsible for analyzing results of campaigns based on engagement rates, prospect responses, etc.
- Compile and present all weekly reports as it relate to client prospect lists
- Drive prospect list development meetings (both internal and external)
- Create all client list needs and schedules for Sales Development team
- Coordinate with internal teams to ensure assigned client’s needs are met throughout the onboarding and live campaigns
- Develop and maintain a close relationship with the Senior KAM to forecast list development needs, review client list analysis and set strategies, etc.
What You’ll Bring to the Table:
- Skilled in data analysis (market segmentation, target personas, competitive intelligence, and industry)
- Experienced with market driven research and analysis to support list development for Sales Development Reps
- Experienced in working with various B2B Databases; must have previous experience working with ZoomInfo
- You are highly analytical and get driven by solving problems and identifying opportunities
- You have experience working in a CRM. You have Hubspot experience
- You take initiative, have great follow-through and are detail oriented
- Self-motivated and comfortable within a growing and ever-changing environment
- Great written and verbal communication skills
- You have 2+ years of Market Intelligence experience in B2B
- Prior agency experience
- You are reliable, punctual and professionalism is important to you
What happens after you apply:
Application review. It will happen by an actual person in Talent and Operations. It can take a few days, but every applicant can expect a note regarding their application status.
Interview Process:
- A 30-minute phone/video call with a member in Talent and Operations
- If your first round interview goes well, you can expect a second interview with the whole team
With MPI, you’ll have the opportunity to:
- Make an Impact: Get to work in a fresh, dynamic, and ever-growing industry creating an impact on clients and organization
- Perform: Show up every day focused on executing the tasks at hand
- Achieve: Provide clear goals and celebrate successes
- Inspire: Create an environment where our employees can grow and achieve greatness
- Transparency: Communicate openly to foster continuous learning, growth, and loyalty.
- Motivate: Provide clear paths for advancement to keep our team fully engaged. Learn with our in-house sales and QA team, and enjoy our generous professional learning and development opportunities benefit from competitive salaries, health benefits, and flexible schedule.
- Community: Enjoy a fun, and casual workplace that thrives on growth with an open concept office, located in downtown Milwaukee. Get involved so we can make a positive impact where we live and work.
We’re up to incredible things. Come and be part of them.
Ready to join MPI?
Please note, MPI does not accept unsolicited resumes.
Job Type: Full-time
Pay: From $65,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
Schedule:
- Monday to Friday
Ability to commute/relocate:
- Milwaukee, WI 53202: Reliably commute or planning to relocate before starting work (Required)
Work Location: One location
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