Mount St Mary’s University Hiring for Executive Director of Marketing Job at Emmitsburg, MD Full Time

Mount St. Mary’s University seeks a dynamic Executive Director of Marketing to be an integral part of developing and executing the University’s multi-channel marketing strategy. This hands-on marketing professional will take the lead as a team member in the
Office of Marketing & Communications to manage integrated marketing communications strategies that build institutional brand awareness and positioning, and support achievement of enrollment and fundraising goals. This role requires a creative thinker with strong writing skills, project management capabilities, and strategic thinking. The position reports to the Vice President of Enrollment Management, Marketing & Communications and works collaboratively with a wide range of campus partners. The position supervises a Graphic Designer, Associate Director of Web Strategy and a Multimedia Specialist.

JOB SUMMARY

• Oversee the university’s marketing strategy.
• Lead the marketing team in areas of advertising, lead generation, branding, creative services, and community outreach, communications, and engagement to further the university’s mission.
• Work closely with senior leadership to facilitate consistency and high-quality execution of the institution’s brand awareness and reputation through alignment with student and marketplace needs as well as achievement of business goals as it relates to new student and partnership recruitment.
• Budget and resource management with the ability to lead interdepartmental collaboration on projects to support university initiatives and goals.
• Be an imaginative, strategic, and high-performing leader with the ability to design and implement innovative and effective marketing and communications strategies
• Responsible for the fiscal management of all marketing efforts to ensure that the university achieves financial and operational goals
• Participate in the annual budgeting cycle, ensuring it accommodates growth goals and current costs of advertising, publications, and contracted services costs
• Manages expenses and oversees contracts for reporting departments and functional units to ensure that departments stay at or below budget
• Lead, manage, and hold reporting staff accountable for achievement of goals and expectations
• Provide coaching, mentoring, and development of staff
• Design and implement specific key performance indicators (KPIs) to drive best practices and support University vision
• Attend leadership team meetings to provide strategic operational guidance and direction

SKILLS & QUALITIES

• Marketing – Experience in and knowledge of graphic design principles, processes and software
• Mathematical Skills – Apply concepts such as fractions, percentages, ratios, and proportions to practical solutions
• Communicating with Supervisors, Peers, or Employees — Providing information to supervisors, co-workers, and employees by telephone, in written form, e-mail, or in person
• Language Skills – Read and interpret documents such as policies, business documents, marketing materials, social media content, branding content, and standard operating procedures
• Making Decisions and Solving Problems — Analyzing information and evaluating results to choose the best solution and solve problems
• Organizing, Planning, and Prioritizing Work — Developing specific goals and plans to prioritize, organize, and accomplish your work
• Detail-oriented — Ability to perform repetitive tasks while maintaining the speed of work and accuracy without loss to productivity
• Collaborative — Team player with the ability to work cross-functionally
• Tech-Savvy — Familiar with various tools, technologies, and delivery methods
• Growth Mindset — Demonstrated ability to take direction and coaching
• Problem-solver — Demonstrated ability critical thinking, and creative problem-solving skills
• Adaptable — Demonstrated ability to learn quickly and multi-task to meet deadlines in a fast-paced, dynamic environment
• Self-starter — Demonstrated ability to be self-motivated and proactive
• Solution-oriented — Demonstrated experience to connect the needs and goals of functional teams with marketing activities and solutions
• Responsible — Successfully completes regulatory and job training requirements

RESPONSIBILITIES

• Slate (drip/automated) communications development (HTML/CSS)
• Marketing campaign analytics and tracking
• Reporting
• Yearly and quarterly marketing plans for UG and graduate portfolios
• Media negotiation/purchasing
• Art direction/graphic design
• Digital assets management and web development
• University creative strategy
• Motion and video production/management
• Digital and analog marketing strategy and development
• Vendor contracts
• Yearly marketing and advertising budget

Minimum Qualifications

• At least 5-7 years of experience in higher education marketing roles
• Experience with digital marketing
• Experience with Slate CRM
• Bachelor’s degree

Preferred Qualifications

• Knowledge of HTML and CSS
• Master’s degree

Salary/Benefits:

This is a full-time position with full benefits and annual, holiday and sick leave. The university offers a generous benefits package, including tuition remission for graduate and undergraduate classes at Mount St. Mary’s University, retirement program with a match as well as a generous paid time off schedule. Competitive salary commensurate to experience.

Mount St. Mary’s University is a private, liberal arts, Catholic university in the Catoctin Mountains near historic Emmitsburg, Maryland, with a satellite campus for adult students in Frederick, Maryland’s second largest city. The university offers more than 80 majors, minors, concentrations and special programs for traditional undergraduate students, and more than 25 adult undergraduate and graduate level programs

Job Type: Full-time

Pay: $47,009.79 – $155,659.21 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Ability to commute/relocate:

• Emmitsburg, MD 21727: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 5 years (Preferred)

Work Location: One location