The Ad Sales Marketing Director (full-time, salaried, regular) will lead in the strategic development of custom, advertiser supported programs across MotorTrend Group.
This includes collaborating closely with various internal departments, sales, media, social, events, branded content, and editorial teams for the purpose of developing custom integrated marketing programs.
The Marketing Director will be responsible for connecting advertising partners’ objectives to MotorTrend Group’s proposed strategies, concepts, and overall activation with the audience.
Essential duties and responsibilities include, but are not limited to :
Leading development of breakthrough cross-platform programs for MotorTrend Group clients connecting client objectives to proposed strategy, concept, and activation across MotorTrend Group portfolio of brans, platforms and assets : Building proposals and RFP responses.
Leading in creative brainstorming in the development of custom integrated programs.Developing unique and compelling content and branded content ideas that can be strategically packaged for client goals.
Development and management of proposal pricing and profitability.Development of sales materials including PowerPoint decks including, but not limited to, MotorTrend Group presentations, general presentation, digital upfronts and sale one-sheets.
Supporting the development of strategic partnerships across MotorTrend Group.Development of strategic sales programs and the Marketing collateral to promote them.
o Assisting sales with client-specific proposals and / or presentations.Working closely with Marketing Research to leverage audience data to develop strategic approaches and recommendations.
Assisting in the development of sold programs. Including, but not limited to : Liaising with the Marketing Project Management team throughout execution phase of program.
Providing support in the creative and development of sold client programs.
Supervisory Responsibility :
This position will not include supervising employees.
Education / Experience :
Knowledge, Skills, & Abilities :
Physical Requirements :
The ability to sit for prolonged period of time and view computer screen.
Equipment / Software Used :
Microsoft Office Suite (Outlook, Word, Excel, PowerPoint)
Work Environment :
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