Monarch Landscape Companies Hiring for Chief Marketing Officer at Los Angeles, CA Full Time

MONARCH LANDSCAPE COMPANIES

Monarch Landscape Companies is a family of successful landscape brands in five states across the central and western United States.

We are a values-based learning organization committed to being the best place to work as a landscape professional. At Monarch Landscape Companies, your achievements determine your rewards, your abilities define your success, and your professionalism leads to autonomy.

JOB SUMMARY : We are seeking an accomplished Chief Marketing Officer with the unique ability to balance practical and creative business acumen to lead the marketing function of a growing landscape services business.

Our ideal candidate is a passionate and enthusiastic leader knowledgeable about all facets of marketing.

The Chief Marketing Officer is accountable for the overall strategy, budget, and performance of the marketing and communications plan, which includes brand management, demand generation, digital marketing, marketing operations, content strategy, media relations, employee engagement, department structure and team development.

JOB DESCRIPTION : The Chief Marketing Officer guides the strategic direction, tactical execution, and day-to-day operations of the Marketing Team.

By regularly collaborating with key members of the Sales and Operations Leadership Team, including the COO, Vice President of Sales, Lead Generation Team, and Regional Sales Managers, you will ensure alignment between sales, customer experience and marketing efforts.

In this pivotal role, you will also forge collaborative, cross-functional relationships throughout the organization, liaising with the corporate leadership team, including IT, finance, human resources and recruiting.

Moreover, your purview may extend to overseeing engagements with third-party partners, such as our design teams, copywriters, digital agencies, PR firms, and database vendors or CRM support teams.

The Chief Marketing Officer also plays an integral role in enhancing team performance by fostering a culture of continuous improvement.

Your contributions will include the development and dissemination of best practices, market insights, and other invaluable information to advance the company’s strategic objectives.

MINIMUMQUALIFICATIONS :

Education

Bachelor’s degree in marketing, business administration, or a related field (Master’s degree preferred)

Experience

• 7-10 years related professional experience
• Proven experience as a B2B senior marketing leader, preferably in the commercial landscaping, construction, or related industry

Specialized Skills

• Experience in digital marketing, marketing automation, Salesforce, B2B social media initiatives, and managing creative teams, including outside vendors.
• Developing and executing a multi-brand strategy for a portfolio
• Strategic mindset with the ability to think creatively and drive innovation
• In-depth knowledge of digital marketing strategies and tools
• Excellent leadership and team management skills
• Exceptional communication and interpersonal skills
• Analytical with the ability to interpret data and make data-driven decisions
• Strong project management and organizational skills
• Knowledge of the commercial landscaping industry and its trends is a plus

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to think rationally and maintain positivity and professionalism in a fast- paced, high-stress environment.
• Constantly required to talk, hear, see, sit, stand and walk.
• Must be able to see at close vision, distant vision, peripherally, have depth perception and have the ability to adjust focus.
• Frequent use of hands to manipulate, handle or feel objects, tools or controls.
• Occasionally required to lift and / or move up to 25 pounds.

Working Conditions

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of this job.

• Constantly required to use computer-based systems
• Frequently sits for long periods of time in office environment
• Approximately 10%-25% required travel

Responsibilities :

• Develop and implement brand strategy for parent company and regional brands.
• Involvement in M&A and subsequent integration.
• Develop and direct internal and external communications.
• Work with the CEO on media coverage as needed.
• Stay abreast of market trends and direct any market research and customer segmentation efforts
• Formulate and execute comprehensive marketing strategies that align with the company’s goals and objectives, targeting key market segments and driving brand awareness and growth.
• Increase market awareness of Monarch and its services in key geographies poised for growth
• Support post-sale transition from sales to operations with enhanced marketing tools, plus collaborate with operations teams on ongoing customer communications.
• Establish and lead a high-performing marketing team, offer mentorship, guidance, and professional development opportunities.

Foster a collaborative and innovative marketing culture within the organization.

• Implement efficient lead generation tactics to attract new customers. Work closely with the sales team to guarantee marketing endeavors align with their objectives and contribute to revenue expansion.
• Spearhead inbound and outbound digital marketing, including website optimization, search engine marketing, social media marketing, and email marketing, to increase online visibility and generate leads.
• Supervise the development and distribution of persuasive marketing materials, including website content, blog posts, case studies, whitepapers, and sales collateral, to support lead generation and brand positioning.
• Cultivate and sustain connections with media entities, industry influencers, and relevant stakeholders to secure favorable media exposure and elevate the company’s standing.
• Create and oversee the marketing budget, guaranteeing the efficient allocation of resources and monitoring ROI for marketing endeavors.
• Define key performance indicators (KPIs) to the measure effectiveness of marketing efforts. Consistently evaluate and present findings on marketing performance, offering actionable insights to drive ongoing enhancements.
• Draft, review, and edit content as needed for inclusion in both internal and external communications.
• Continue to obtain customer feedback via customer and brand research and supervise customer satisfaction programs.
• Manage agency providers, consultants, freelancers and other suppliers and vet and negotiate contracts.
• All other duties as assigned.

Total Rewards

At Monarch, we strive to deliver a Total Rewards package that will attract, engage, and retain top talent. Elements of our Total Rewards package include competitive base pay and variable compensation opportunities.

Monarch also provides eligible employees with an array of additional benefits, including :

The opportunity to enroll in a variety of healthcare benefit programs, including medical, dental, and vision plan options;

flexible spending accounts; retirement savings plans; term life / ad&d; and a number of supplemental insurances

• Company Provided Life / AD&D
• Employee Assistance Program
• 7 Paid Holidays
• 3 Days Paid Bereavement
• 5 Days Paid Jury Duty
• Employee Equity Program
• Flexible Time Off Plan
• Sick Pay in accordance with applicable state or local ordinance
• On-Demand Pay Through A Partnership with DailyPay
• Referral Bonuses Programs
• Gym Membership and Mobile Carrier Discounts
• Education Assistance
• Best-in-Class Learning Management System
• Career Advancement Opportunities

The specific programs and options available to any given employee may vary depending on eligibility factors such as position, tenure, geographic location, and the applicability of collective bargaining agreements.

Please note that the salary information shown below is provided in compliance with state specific laws. Salaries are based upon candidate experience and qualifications, as well as market and business considerations, and therefore may be different in other locations or operating divisions.

Pay range : $180,000-$220,000

Monarch Landscape Companies is an EEO and E-Verify participating employer.

Monarch Landscape Companies is an On Demand Daily Pay employer.