Midwest Shooting Center Hiring for Marketing Director Job at Fort Wayne, IN Full Time

The Midwest Shooting Center Marketing Director is responsible for maintaining excellence in brand management, executing a high performing Marketing Department, and ensuring Midwest Shooting Center revenue objectives are attained. The Marketing Director will be responsible for supporting department goals and objectives. Working with the VP of Sales, the Marketing Director will primarily be responsible for executing all marketing campaigns in a way that enables the growth of the Midwest Shooting Center brand.

As a valuable part of the Midwest Shooting Center team, the Marketing Director is expected to produce work and deliverables in a way that supports the business in its entirety.

Expectations include:

• Take an active approach in enhancing brand development.

• Create and execute a monthly marketing plan.

• Manage all social media channels and accounts.

• Build and maintain CRM automations.

• Proactively look for expansion and optimization opportunities and make innovative recommendations.

• Plan, execute, and manage all paid digital advertising.

• Closely monitor analytics and KPIs, make adjustments as necessary.

• Design mass marketing emails and ensure all scheduled marketing goes out in a timely manner, as approved.

• Monitor redemption rates via automated campaigns, make adjustments as necessary.

• Produce creative.

• Coordinate specialty marketing needs with outside agencies, as approved.

• Assist with specialty projects, as needed.

• Interface with community organizations and groups, as needed.

• Ensure all spend is appropriate, well within the budget, and approved prior to purchase.

Skills include:

• Proficient in SEO, pay per click, content marketing, social media, paid digital advertising, and general lead generation and conversion practices.

• Must possess strong organizational skills and attention to detail.

• Must be creative; as well as open minded to expand knowledge and growth with new technologies and methods.

• Must be adaptable to working in an ever-changing industry with strict marketing guidelines.

• Ability to manage/maintain multiple on-going projects simultaneously and meet deadlines.

• Must possess an entrepreneurial spirit and have a strong work ethic.

• Excellent communication skills and strong leadership skills are a must.

• Creative collaboration with teammates is imperative to the success of this role.

Education and Experience Requirements:

• Bachelor’s Degree in Business, Marketing, Communications, or a related field.

• Minimum 4 years of experience managing digital marketing ads and campaigns.

• Management experience a plus.

• Graphic design experience a plus.

Job Type: Full-time

Pay: $50,000.00 – $60,000.00 per year

Benefits:

• 401(k) matching
• Employee discount
• Health insurance
• Health savings account
• Paid time off
• Parental leave

Schedule:

• 10 hour shift
• 8 hour shift
• Monday to Friday

Experience:

• Marketing: 4 years (Required)
• Management: 2 years (Preferred)
• Graphic Design: 2 years (Preferred)

Work Location: Multiple Locations