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Are you passionate about applying technology to help solve the world’s greatest challenges? Do you have experience working with nonprofit organizations and doing product marketing? Microsoft is on a mission to empower every person and every organization on the planet to achieve. To further that mission, Microsoft’s Tech for Social Impact (TSI) is an industry vertical team serving over 300,000 nonprofits and United Nations agencies. TSI is mission-driven and balances social impact with the need to maintain a sustainable business model to scale digital transformation to nonprofits globally.
The TSI Marketing Team is seeking an experienced integrated marketing professional with high energy, passion, and attention to detail to lead our internal and external event portfolio. This Senior Integrated Marketing Manager will be focused event strategy, planning, and execution end to end to drive awareness and demand of Microsoft’s nonprofit solutions with target audiences. This role will partner closely with Industry Executives, Engineering, Sales, Partner, and Marketing to deliver outstanding event experiences.
As part of the TSI Marketing Team, this role must embrace the company’s marketing principles, drive marketing efficiency and scale, be customer-centric and serve as a Microsoft brand steward.
Responsibilities
Own the event strategy across Microsoft-owned events and third-party event sponsorship, according to our business priorities and local market needs.
Own the end-to-end planning, execution, and business results of events, as part of our broader go-to-market (GTM) strategy, including building demand generation, participant communications for in-person, hybrid and virtual events.
Leverage data to gain insights to maximize business impact of events
Drive alignment of events with our global demand center and marketing operations team
Own the content strategy for events, drive presenter readiness, event debriefs, and feedback across multiple stakeholders across segment teams, partner teams, and industry teams.
Incorporate inclusive marketing and accessibility principles, leading practices, and tools in the execution of event.
Drive and elevate Tech for Social Impact awareness and visibility across Microsoft and externally
Research, identify and recommend nonprofit/sector industry events
Qualifications
Required/Minimum Qualifications
Bachelor’s Degree in Business, Marketing, Communications, Economics, Public Relations,
or related field AND 1+ year(s) integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience
OR equivalent experience.
Demonstrated experience owning internal or external event strategy and event execution, including experience executing an in-person event booth and online/virtual events
Demonstrated experience working with sales teams to drive a connected marketing and sales funnel
Additional or Preferred Qualifications
Bachelor’s Degree in Business, Marketing, Communications, Economics, Public Relations,
or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experienceOR equivalent experience.
Experience working at a Nonprofit/NGO
Proven track record for growing new businesses and building strong cross-company relationships with multi-discipline stakeholders and senior executives.
Solid understanding of cloud computing technologies, business drivers, and emerging trends.
Must thrive working across highly-matrixed organizational boundaries with strong ability to influence others
Results-driven self-starter who can prioritize and manage multiple projects, effectively driving to measurable results. The ability to work independently in ambiguous and changing environments, along with great listening and partnering skills.
Ability to present business results to senior executives.
Exceptional verbal and written communication skills.
#CELA #TSI
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form.
Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.