Instagram is for everyday creativity that connects you. Understanding the people that use our app is more important than ever as we deliver on this brand promise.
The Marketing Insights team at Instagram are the stewards and enablers of this brand strategy throughout the organization.
We evangelize what is unique about the app, help more people unlock more value from the app, and ensure that all communications reinforce the brand and drive measurable business outcomes.
This Marketing Insights Researcher is dedicated to the experiences within the app that unlock user value. We identify the products and features that are the most brand-accretive to inform the prioritization of marketing efforts.
We understand ways to refine products and remove barriers to using them to maximize user value. We inspire the creation of new products that are brand-accretive, and ensure that go-to-market efforts reinforce the brand story that we are building.
Marketing Insights is an integral part of the marketing team and works cross-functionally with product, UX research, and data science teams.
You will influence marketing strategy, campaign development, and product roadmaps that help the billion people who use our app.
The Marketing Insights Researcher is as much a strategist as a researcher. They will design, execute, and deliver high-impact primary and secondary research (both quantitative and qualitative) in order to develop strategic recommendations and drive outcomes for the business.
The ideal candidate will be a flexible and agile market research expert with phenomenal analytical and communication skills.
This is an individual contributor role. Marketing Researcher Responsibilities
Minimum Qualifications
8+ years of experience with extensive background in quantitative and qualitative research, including hands-on experience in research instruments (e.
g., such as discussion guides or survey questionnaires) and data analysis (e.g., weighting, data, regression, cluster / segmentation analysis)
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect.
Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.
People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support.
$154,000 / year to $216,000 / year + bonus + equity + benefits
Please note the national salary range listed in the job posting reflects the new hire salary range across levels and U.S.
locations that would be applicable to the position. Final salary will be commensurate with the candidate’s final level and final location.
Also, this range represents base salary only and does not include the company bonus, incentive for sales roles, equity, or benefits , if applicable.
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