Meta Hiring for Global Marketing Manager, Lifestyle & Entertainment Partnerships Job at Los Angeles, CA Full Time

Meta’s Media Partnerships Marketing team seeks an experienced marketing professional to deliver content, messaging, and marketing activations that empower the Entertainment industry and Lifestyle Creator Ecosystems. In this role, you will develop and execute marketing initiatives to ensure partner success across all Meta surfaces (Facebook, Instagram, Messenger, WhatsApp, and Facebook Reality Labs). You are a seasoned marketing generalist who is solutions-oriented and just as comfortable executing a large-scale tentpole event as you are developing a full-funnel channel marketing plan. You will have a strong ability to bring products to life through great storytelling, and can engage audiences through compelling communications, events, and creative programs. You are a team player and will collaborate with cross-functional partnerships, communications, product, digital, events, and design, to bring programs to life. You will develop go-to-market narratives, materials, and digital destinations that demonstrate the value of Meta platforms across the entire ecosystem ranging from established to emerging partners and businesses. You have experience supporting a wide range of Entertainment verticals across both media organizations and people publishers, with specific experience working with Creators. This role requires you to operate in a fast-paced and ever-changing environment where delegating and project management are as important as flexibility. You will be expected to lead and manage a team but also expected to roll up your sleeves and directly execute. Deep knowledge of Meta products, creative problem solving, strong communication skills, ability to work closely with leadership and drive impact at scale are essential to success in this role. A high level of communication, interpersonal and operational skills are critical to success in this position, as is a demonstrated ability to work across all stakeholder levels including leadership. A successful candidate will need to combine strategic thinking and operations, with a hands-on approach to creative execution to drive impact at scale.

Global Marketing Manager, Lifestyle & Entertainment Partnerships Responsibilities:

• Serve as the subject matter expert and develop ops and processes to effectively create marketing programs
• Have deep knowledge of Lifestyle market trends and marketing initiatives
• Deliver programs that drive partner value, sentiment, and product adoption
• Lead activations that drive industry relevance, social impact, and partner value around major sports and entertainment tentpole moments
• Develop internal narratives and reports to communicate marketing impact and performance
• Lead agency operations, onboarding and budgeting related to marketing efforts
• Create and execute partner marketing touchpoint including plans, presentations, one-sheets, and digital destinations
• Produce live and virtual events that educate, enable, and inspire our partner ecosystems around new products and safety features
• Drive full execution marketing deliverables including events, video production, website and case study development, measurement, copy and design production
• Work side by side with consumer marketing, communications and social impact team to understand their needs as a stakeholder and strategic thought partner, and help integrate partners into company campaigns
• Align various stakeholders and cross-functional teams to marketing strategies and plans
• Work closely with colleagues on the consumer brand and product marketing teams as well as other cross-functional teams to align proactive narratives, branding and marketing programs around the broader Meta company mission and brand
• Tackle complex and ambiguous problems with a strategic and entrepreneurial mindset
• Lead go-to-market execution for global campaigns, programs and tentpole moments
• Develop partner enablement for our global media partnerships team including strategic positioning, messaging, and marketing materials

Minimum Qualifications:

• Experience leading tentpole activations, events, and hospitality efforts
• 5+ years experience in marketing or program management at a tech, agency, media, sports, or entertainment company
• Experience project managing campaigns from conception to completion, including measurement and reporting
• BA/BS degree or equivalent experience in the marketing field
• Experience influencing cross-functional teams inclusive of leadership through collaboration and communication skills
• Experience building marketing materials
• Experience with Meta products and social media landscape

Preferred Qualifications:

• Experience supporting or working with a large sales or partnerships organization in an enablement and administrative capacity
• Experience with localization and working with global teams
• Experience with framework design and operational processes
• Experience working with or in support of diverse communities
• Technical and/or design experience
• Experience developing product positioning and key messages to support product adoption, including marketing materials such as decks, one pagers and case studies
• Experience working on a technical product or platform

Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected].