Merchants Grocery Company, Inc Hiring for Marketing Manager Job at Culpeper, VA Full Time

Marketing Manager:
Marketing at Merchants Grocery Company is a support role. While sales and product promotion are the primary focus, we have internal customers such as employees and departments that will need to utilize the services of the Marketing department from time to time. Promotion of the company, company core values, company employment, and maintaining consistency in company identity is the foundation of this position.

Website Maintenance
– Manage and maintenance of websites affiliated with our company.
o www.merchants-grocery.com
– This is our public website where we want to feature some very important info about our company, contact info, summaries of services, possibly some product advertising, etc.
– In design and presentation, it will be most important to remain very consistent in our look, color schemes, fonts, etc. Some of this may need to be outsourced as we move to upgrade our website.
– Customer Zone – This is not currently utilized, but we want to use this secured area to provide more specific useful information to our customers. Examples may include special pricing or opportunities like our Features, Quarterly Promotions, Incentive Trip Promotions, Planograms, video sessions, etc.
– We would like to expand on highlighting our foodservice consulting capabilities. This would include special marketing pieces for this area of our company, demo days, online training and videos for foodservice products and programs, etc. This could be geared towards customer types (ex. Farm market stores)

Print & Digital Media
– Creation and distribution of marketing materials in both electronic and print formats.
o Feature Sheets
o Quarterly Marketing Promotions – New
o Customer Connection – Constant Contact
o Pre-Booking
o Marketing Materials for any department of the company including internal HR, management, etc.
o Program and product brochures creation and maintenance
Social Media/Communications
– Maintain all social media platforms – Expand on current use of Facebook,
Constant Contact, and Yammer
Monthly/Calendar Promotions
– Creation and management of calendar promotions for all foodservice programs.
Merchandising Support
– Support merchandising by working with software to create store planograms.
o Spaceman
o Image Database

Event Management
– Coordinate events such as annual Trade Show, Golf Tournament, dinners,
meetings, etc.

o Trade Show

• Coordinate details with facility management (JPJ)
• Create Theme/Logo by September each year
• Design and produce vendor packet by end of October in both print

and pdf format and distribute to buyers

• Coordinate virtual show platform
• Coordinate registration
• Keep up with contracts, payments, and expenses associated with

the Trade Show

• Come up with the dress code for the MGC staff on show day –

coordinate with the theme

• Direct the Trade Show set up
• Bill backs for fees associated with the show

o Golf Tournament – If needed.

• Create forms, letters, instruction sheets for golf tournament

registration

• May need to coordinate and communicate with golf course on

times, participant names, meals, etc.

• Create signs for hole sponsorships and make sure they are ready

and placed on the tournament day
Incentive Programs Assistance
– Coordinate and communicate any marketing efforts through customer service and sales.
– Coordinate efforts in our incentive and loyalty based programs.

o Incentive Trip Program

• Assist in Design & Proofing of all printed materials
• Coordinate efforts with our management group Beacon

Software:
Spaceman -planograms
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Excel
Word
PowerPoint
Adobe Premiere and/or other video editing software
AS400 platform – menu items
Future Projects:
Coordinate and Maintain a Marketing Calendar and Coordinate Sales of Marketing Packages to Vendors
Video Sessions – Foodservice/Sales
Learn more about WAM & how we can promote through Marketing

Develop Target Marketing plans with Foodservice Team

Develop New Ways of marketing through digital media instead of print

Merchants Grocery is an Equal Employment Opportunity Company

Job Type: Full-time

Pay: $45,000.00 – $55,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift

Ability to commute/relocate:

• Culpeper, VA 22701: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 1 year (Preferred)

Work Location: One location