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About McNeilus, an Oshkosh company
McNeilus Truck and Manufacturing Inc. is an industry leading manufacturer of concrete mixers and refuse truck bodies. McNeilus has long been the industry standard when it comes to transporting concrete to the job site with our rear discharge mixers, as well as the Oshkosh S-Series front discharge mixer. McNeilus also produces a complete line of high-performance rear load, front load, and automated side load refuse bodies to augment any refuse collection fleet.
JOB SUMMARY:
The E-Commerce Marketing Specialist is responsible for developing and maintaining ecommerce metrics and analytics (sales and behavioral), merchandising of products including product naming, description/marketing content, graphics, technical specs, promotions, on-site search, product placement, search engine optimization and more. The E-Commerce Marketing Specialist primary focus is to enhance the user experience on McNeilus’ new E-Commerce site, improve onsite conversion, and drive sales through effective product positioning.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
These duties are not meant to be all-inclusive and other duties may be assigned.
- Develop, maintain, and analyze E-Commerce site metrics and analytics by establishing both key metrics and dashboards which includes setting up reporting dashboards, monthly reporting, conversion goals and search behavior analysis.
- Create and optimize relevant content in a way that helps visitors and potential customers find relevant parts and content on the E-Commerce site. This includes management of key words that are relevant to products, landing page content backlinks to ultimately improve site loading speed.
- Support the transfer and optimization of new product data to meet E-Commerce standards including product naming, marketing description, product images, technical specs and/or notes, associated product, promotions, on-site search and product placement.
- Develop and manage tagging initiatives though Google Tag Manager. Leverage best practices so that behavior events and digital marketing efforts are measured accurately.
- Support strategic direction for E-Commerce roadmap.
- Develop and maintain E-Commerce standard work instructions/processes and training materials.
MINIMUM QUALIFICATIONS:
- Bachelor’s degree in Marketing, Business Management, Computer Science or related field.
- Three (3) or more years of relevant experience.
- Ability to travel up to 15% of the time.
CORE COMPETENCIES:
- Internal Contacts: Contact with employees or others primarily at a routine level involving basic information exchange. Contact with peers and others involving explanation of information (these contacts may be within or outside department or division), and the gathering of factual information; may include the communication of sensitive or confidential information. Contact across departments or divisions with employees involving persuasion of others, absent formal authority, to conform to a policy interpretation or recommend course of action.
- External Contacts: External contact involving a requirement to maintain a continuing external working relationship with individuals, or organizations.
- Communication Skills: Read, write and comprehend simple instructions, short correspondence and memos. Read and interpret safety rules, operating/maintenance instructions and procedure manuals. Write routine reports, correspondence and speak effectively before both internal and external groups. Read, analyze and interpret business manuals, technical procedures and/or government regulations. Read, analyze and interpret scientific and technical journals, financial reports and legal documents. Prepare and/or present written communications that pertain to controversial and complex topics.
- Decision-Making: Regularly makes decisions of responsibility, involving evaluation or information. Decisions may require development or application of alternatives or precedents.
- Complexity, Judgment and Problem Solving: Work requires the ability to plan and perform work in light of new or constantly changing problems, work from broad instruction, and deal with complex factors not easily evaluated. Decisions require considerable judgment, initiative and ingenuity in areas there is little precedent.
WORKING CONDITIONS:
- Physical Demands: Frequent: Standing, Walking/Running, Sitting, Reaching, Hearing, Talking, Visual, Typing; Occasional: Driving, Fine Dexterity, Manual Dexterity; Upper Extremity Repetitive Motion; Seldom: Lifting/Carrying 25lbs., Pushing/Pulling 25llbs.
- Non-Physical Demands: Frequent: Analysis/Reasoning, Communication/Interpretation, Math/Mental Computation, Reading, Sustained Mental Activity (i.e. auditing, problem solving, grant writing, composing reports), Writing.
- Environmental Demands: Frequent: Work Alone, Frequent Task Changes, Tedious/Exacting Work; Occasional: High Volume Public Contact.
- Work Schedule: Routine shift hours. Infrequent overtime, weekend, or shift rotation.
- Demands/Deadlines: Occasional stress due to deadlines or workload because of intermittent or cyclical work pressures, or occasional exposure to distressed individuals within the immediate work environment.
- Flexible work model – Hybrid opportuni
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Oshkosh is committed to working with and offering reasonable accommodation to job applicants with disabilities. If you need assistance or an accommodation due to disability for any part of the employment process, please contact us at: 920-502-3009 or [email protected].
Oshkosh Corporation is an Equal Opportunity and Affirmative Action Employer. This company will provide equal opportunity to all individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Information collected regarding categories as provided by law will in no way affect the decision regarding an employment application.
Oshkosh Corporation will not discharge or in any manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with Oshkosh Corporation’s legal duty to furnish information.
Certain positions with Oshkosh Corporation require access to controlled goods and technologies subject to the International Traffic in Arms Regulations or the Export Administration Regulations. Applicants for these positions may need to be “U.S. Persons,” as defined in these regulations. Generally, a “U.S. Person” is a U.S. citizen, lawful permanent resident, or an individual who has been admitted as a refugee or granted asylum.
