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Digital Marketing Manager – 100% REMOTE
Global FinTech firm seeking a Digital Marketing Manager who will be the digital conversion optimization champion and will be responsible for the testing strategy, execution and optimization of online acquisition user flows. These user flows support all inbound digital channels including paid social, video, display banners, paid search, TV and organic. In addition to optimization testing, you will work closely with a development team to build new acquisition and customer engagement experiences fostering a cohesive digital experience for all marketing traffic.
Responsibilities
- Drive the test design and strategy for all direct response acquisition. These include landing pages, multi-step acquisition and upgrade flows, mobile app experiences, and website content/pages.
- Collaborate with marketing and card portfolio managers to optimize assets and align with marketing channel and/or portfolio objectives, while providing recommendations based on best practices and previous test learnings.
- Design and implement test frameworks that employ a test and control methodology to measure the impact on campaign response and program ROI.
- Manage the execution process from creative brief, creative and compliance reviews, web development requirements, QA, launch to analysis and reporting.
- Manage and communicate business requirements to a development team in order to build new acquisition experiences. Ability to translate marketing and creative needs into user experiences is key.
- Identify and address data, platform or technology gaps that might hinder successful test and learn progress.
- Synthesize and share campaign results and best practices within the company.
- Build and maintain a strong, collaborative working relationship with the company’s internal design and UX teams as our primary resources for digital creative and user experience flows. The ability to communicate a vision, obtain buy-in and/or come to an agreed upon compromise will be critical for success.
- Be an amazing team member – Work cross functionally with marketing managers, product, creative and development teams to ensure marketing campaigns deliver the most impact possible showcasing the comapny’s suite of differentiating product features.
Skills/Education/Experience
- Bachelor’s Degree
- 5+ years managing digital marketing campaigns, with a proven track record of developing and implementing rigorous test and control programs
- Experience with multi-variant testing
- Proven success in utilizing analytics to provide strategic recommendations and drive concrete action
- Strong quantitative analysis skills
- Experience working with testing platforms, such as Adobe Target, Oracle Maxymiser or Optimizely, preferably creating personalized campaigns with “next best action” outcomes.
- Experience working with a project tracking software, such as JIRA, is a plus
- Strong working knowledge of digital direct marketing industry and latest trends
- Performance marketing oriented with proven results in driving new account/customer growth
- Ability to thrive in a fast-paced, dynamic team environment, where resourcefulness and initiative are highly rewarded
- Hyper organized with proven ability to execute and implement digital campaigns across multiple channels and brands
- Detail focused to ensure test and campaign output is accurate and meaningful, and all learnings are documented for future reference.
- As provided in the company’s Background Check policy, eligible candidates may be subject to drug, criminal history, and credit checks
THE PERKS: Excellent opportunity working with this Fortune500 company in heavy growth mode. Fantastic benefits including full suite of medical, dental, vision, Life, matching 401(k), fully remote work option, and much, much more! Please send your detailed resume and your LinkedIn profile today to learn more about this excellent opportunity!!
Equal Employment Opportunity
MATRIX is committed to providing a work environment that values diversity, equity, inclusion and respect. We do not discriminate based upon race, religious creed, color, national origin, ancestry, physical or mental disability, medical condition, genetic information, marital status (including registered domestic partnership status), sex (including pregnancy, childbirth, lactation and related medical conditions), gender (including gender identity and expression), age (40 and over), sexual orientation, military and veteran status and/or any other characteristic protected by federal, state or local law.
MATRIX is committed to providing access and reasonable accommodations for qualified individuals with disabilities. Supporting medical or religious documentation will be required where applicable. If you are a qualified individual with a disability, you may request a reasonable accommodation under the American Disability Act (ADA) by emailing [email protected]. To ensure a quick response to your request, please use the words “Accommodation request” as the subject line of your email.
For hourly W2 contract roles MATRIX offers a highly competitive benefit package including Medical, Dental, Vision, Life, Disability, HSA, and 401(k) with pre and post-tax options. Please see MatrixRes.com/Benefits for more information. For direct hire placement with our clients, benefits will be offered in accordance with that particular client’s offerings. This may include PTO, Medical, Dental, Vision, 401K and other pre and post-tax options.
