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Key Responsibilities
Marketing Strategy : Assist in the development, execution, and management of marketing strategies tailored to MASABA’s target market.
Content Creation : Contribute to the creation of marketing content, including product descriptions, industry press releases, and technical documents.
Digital Marketing : Support online marketing efforts, including SEO, SEM, social media advertising, and email marketing campaigns.
Market Research : Assist with market research and competitor analysis within the agriculture, mining, and aggregates industries, helping to identify trends, product gaps, and growth opportunities.
Brand Management : Contribute to strengthening our brand identity across all marketing channels and product materials.
Campaign Management : Participate in planning and executing marketing campaigns, with a focus on industry-specific events, trade shows, dealer support, and promotional activities.
Analytics and Reporting : Learn to analyze marketing data and key performance indicators relevant to our markets, using the information to help provide input on refining strategies.
Trade Shows and Events : Gain experience in coordinating participation in industry trade shows and events, assisting with logistics and promotional activities.
Qualifications :
Bachelor’s degree in Marketing, Business, or a related field (recent or prospective graduates are encouraged to apply).
A strong desire to learn and grow in the field of marketing within the manufacturing industry.
Strong written and verbal communication skills.
An analytical mindset and a willingness to acquire skills in marketing software and tools.
Basic knowledge of general and digital marketing principles and an eagerness to expand this skill set.
A proactive attitude, creativity, and the ability to work well in a team.
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1 hour ago
