MAIN JOB OBJECTIVE
To coordinate category (Fragrance or Makeup) analytical & marketing functions for North America. To ensure all processes run efficiently and effectively to enable all brand lines to arrive on counter on time in full and provide support, input, and ideas to generate retail growth.
ORGANIZATIONAL STRUCTURE – REPORTING RELATIONSHIPS
Internal
Reports to: North America Marketing Team
Positions Supervised: None
Peers: Marketing Coordinators
Internal Partners: E-retail, Sales Development, Education & Training teams, National Accounts Manager, Finance Controller
External
External Partners: Retailers, Key suppliers for POSM
Essential Duties And Job Responsibilities
General
Conduct analytical reports of both competitive and internal sales data for new launches, and ongoing business
Support the daily operations of the North America Makeup/Fragrance Marketing team
The position supports the execution of North America Marketing Plans in order to drive long-term profitable growth and build strong brand awareness
Position is responsible for managing and executing year round launches
Reporting
Assist team in pulling sales data for key (Internal Power Bi Sales Data & external NPD/Competitive Data)
Gather and analyze competitive data on new product launches, manage and update monthly report to be issued to Global Marketing Team (Monthly NPD, etc.)
Issue quarterly trend report including monthly NPD competitive information, new product launches, and social media trends
Track retail sales monthly and overall product performance to anticipate and react to changing environment
Marketing
Assist on 360-launch plans and ensuring key parties involved are aware of next steps and delivering what is needed on time
Partner with cross functional teams on execution of PR, education, events, media support, and co-op programming
Organize meetings internally for forecast, team, retailer presentations and ad hoc topics
Oversee the monthly forecast process from start to finish with communication to the respective teams, updating forecast files, recap emails and feedback forms
Supports the development of key marketing presentations for global marketing, retailer presentations, regional sales meetings and forecast meetings
Understand the market to provide support, quick, accurate analysis and recommendations to support launches and forecasts
Work with Marketing team to develop seasonal marketing calendar to maximize launches and strategic focus
Ensure ongoing update and communication of the marketing calendars and allocation files to streamline communication cross-disciplines
Work closely with Key Account Managers to customize programming per retailers (Sephora, Nordstrom, Macy’s, Dillard’s, etc.) in order to maximize sales and visibility per account
Price increase process including updating retailer systems bi-annually, which includes assessing
Complete copy/origin/ingredients taken from HQ into retailer forms English/French (if possible) & send for approval to corresponding marketing managers.
Manage item set up on LVMH FB system (saleable & POSM for Canada specific SKUs), initiate every semester and maintain
Code and create PO’s and process invoices of the workflow systems (AX, Medius, ePO..) and prepare them to be approved
To respond to retailer’s enquiries as a top priority to ensure LVMH Fragrance Brands is considered a “top of class vendor” and communicate with all retail groups to provide, product, creative assets and manage ad hoc requests
Monitor eFast system to accurately reflect forecasts, transfers, item accuracy and campaign updates
Regulatory & compliance
Skincare/Health Canada compliance
Request copy/packaging product information
Send to consulting companies to check compliance of Health Canada
Proceed to required steps to be able to launch (relabeling..)
To manage the company’s customer complaint process
Send request to the regulatory department based on retailer programs and requests
Merch
Partner with Merchandising from project inception to completion to ensure all key due dates (provide product samples, copy, visuals, factices) are met by Marketing
Ordering POSM elements (grids & testers) from distribution center for store updates and openings
Communication & feedback to HQ
Develop strong working relationship with the Central Marketing team
Communicate regularly to outline market specific needs, provide feedback on launches including category analysis with North America needs (e.g., claims, name, formula, competition, trends, and gaps/opportunities in product portfolio)
Share launch reporting to HQ in a timely manner (i.e. Hot news, Launch recap reports)
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