Logan Health Hiring for Digital Marketing & Content Strategist Job at Kalispell, MT Full Time

Job Description Summary:
This position plans and implements Logan Health digital services strategy. Develops brand awareness, generates inbound traffic and is accountable for digital campaign coordination, email marketing execution, social property management and presentation of digital platform performance.
Qualifications:

• Minimum of one (1) of the following required:
• Bachelor’s degree in journalism, English, marketing, communications, public relations or related field.
• Equivalent combination of education and experience from which comparable knowledge and abilities can be acquired.

• Proficiency in MS Office required. Proficiency in the Adobe Creative Suite preferred.
• Experience planning and creating social media content and use of content management systems (i.e., WordPress, Drupal, etc.) required.
• Proficiency with social media management platforms required.
• Experience using digital analytics and reporting tools preferred.
• Understanding of marketing automation tools preferred.
• Possess a solid understanding of web standards and best practices, with proven experience with digital marketing platforms and strategies preferred.
• Excellent writing, editing and proofreading skills with attention to grammar and punctuation required.
• Excellent project management skills preferred.
• Google Ads Certifications preferred.
• Minimum of three (3) years’ digital media experience required. Minimum of five (5) years’ experience and healthcare industry preferred.
• Possess an aptitude for market research, analysis and campaign evaluation with the ability to translate quantitative information into creative strategies preferred.
• Excellent verbal communication skills including the ability to communicate effectively with various audiences.
• Excellent organizational skills, detail-oriented, a self-starter, possess critical thinking skills and be able to set priorities and function as part of a team as well as independently.
• Excellent interpersonal skills with the ability to manage sensitive and confidential situations with tact, professionalism, and diplomacy.

Job Specific Duties:

• Oversees strategy, execution, analysis and optimization of Logan Health digital marketing programs and campaigns, coordinates online activities in support of the mission and brand voice.
• Develops and implements digital marketing campaigns, collaborates with team members and coordinates efforts to maximize campaign goals and objectives.
• Creates and is responsible for digital production schedules and content calendars.
• Writes, oversees, curates and publishes content for email, web and social media platforms, ensuring consistency and accuracy of content.
• Monitors social networking sites and interacts with customers, moderates online conversations, creates content and sparks discussion.
• Provides digital performance reporting and insightful analysis to drive greater audience engagement.
• Serves as primary contact and collaborates with digital vendors and contract support.
• Serves as lead for the implementation of new digital platforms in collaboration with appropriate stakeholders.
• Assists leadership in defining e-commerce objectives and strategies.
• Maintains knowledge of healthcare industry news and emerging digital media trends.

The above essential functions are representative of major duties of positions in this job classification. Specific duties and responsibilities may vary based upon departmental needs. Other duties may be assigned similar to the above consistent with knowledge, skills and abilities required for the job. Not all of the duties may be assigned to a position.
Maintains regular and consistent attendance as scheduled by department leadership.
Shift:
Day Shift – 8 Hours (United States of America)
Schedule Details:
Please know schedules and shifts are subject to change based on patient care and department/organizational needs.
Schedule:
Logan Health operates 24 hours per day, seven days per week. Schedules are set to accommodate the requirements of the position and the needs of the organization and may be adjusted as needed.
Notice of Pre-Employment Screening Requirements
If you receive a job offer, please note all offers are contingent upon passing a pre-employment screening, which includes:

• Criminal background check

• Reference checks

• Drug Screening

• Health and Immunizations Screening

• Physical Demand Review/Screening

Equal Opportunity Employer
Logan Health is an Equal Opportunity Employer (EOE/AA/M-F/Vet/Disability). We encourage all qualified individuals to apply for employment. We do not discriminate against any applicant or employee based on protected veteran status, race, color, gender, sexual orientation, religion, national origin, age, disability or any other basis protected by applicable law. If you require accommodation to complete the application, testing or interview process, please notify Human Resources.

Job Type: Full-time

Pay: $26.52 – $41.57 per hour

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Work Location: One location