LINDT & SPRUNGLI Hiring for Senior Media Manager – Consulting Opportunity (20 hrs per week) Job at New York, NY Full Time

Position Purpose:

The Consultant role of Senior Manager of Media Strategy & Planning will leverage world class media expertise to translate strategic brand priorities into best in class media strategy & media plans that drive measurable awareness and demand across Lindt USA brands. This role will apply a strategic media mindset with a high level of attention to detail to partner with the media agency to develop highly effective & efficient media plans and supervise optimization of all media campaigns. This person will utilize her/his analytical mindset to drive and manage the media strategies through utilization of data, performance analysis, and exploration and testing of new media channels and growth tactics. While continuously leveraging proven, traditional media channels, this role will utilize a strong test & learn mindset to develop a multi-year learning agenda to continuously improve the Lindt media plans and capitalize on key consumer & media trend evolutions. The consulting role of Senior Manager of Media Strategy & Planning will actively contribute to the global Lindt learning agenda, collaborating with Lindt employees at international headquarters and across countries & spearheading global media tests as appropriate. This person will be responsible for teaching and training the internal brand team on key media strategies, principles, and learnings, and partner with the team to gather key media inputs for the annual planning process.

Essential Job Functions & Responsibilities:

Media Leadership:

• Serve as the primary link between the brand team, senior management, international marketing, insights manager, and the media agency for strategic planning, briefing, tactical execution & optimizations of media plans
• Oversee the execution of all paid media by the media agency(s): linear / non-linear TV, OTT, OLV, paid social, and potential future digital channels across all advertised brands.
• Lead the annual strategic media planning process (internal Lindt annual marketing planning process and the upfronts) including key briefs, analyses, and presentations, to achieve buy in from senior leadership.
• Source and own the rolling master media plans, updating throughout the year as necessary
• Lead all aspects of media financial investment and oversight: budget planning and invoice reconciliation
• Lead media audit processes – contractual & annual media performance, with support from International and 3rd party auditor
• Lead any contract negotiations and pitches with support from International, Legal, and 3rd party consultants
• Serve as primary collaborator with the Communication/PR teams for any paid social campaigns/tests & influencer marketing
• Provide guidance to the brand teams on creative and media asset needs, based on the media plans
• While this role does not include direct responsibility for Retail/E-Commerce teams for SEM/SEO efforts or Wholesale/E-Commerce teams for media support, the Senior Manager of Media Strategy should build strong partnerships with these groups and be able to make actionable recommendations for potential synergies.
• Proactively stay current with industry news, consumer trends, and media platforms that can drive media evolution & business performance
• Build understanding of the Lindt brand equity and sub-brand equities. Ensure all media channels are aligned to Lindt equity and reflect the brand’s position in the marketplace
• Demonstrate media expertise and navigate complex issues with a strong understanding of the brand strategy and best in class media practices

Improvement & Innovation:

• Continuously identify opportunities to improve effectiveness and efficiency of media strategy and plans
• Define and establish multi-year Lindt USA media learning agenda
• Actively contribute to, learn from, and spearhead tests within the global digital and media learning agenda
• Actively contribute to evolving the global media principles, as appropriate, that best reflect the changing media landscape
• Lead mid-year and annual reviews with the media agency to build competitive landscape knowledge and identify areas for improvements as necessary

Measurement & Reporting

• Lead review of all agency developed campaign performance analyses ensuring insightful, data-driven analysis that demonstrate the effectiveness of plans, cost analysis and optimization recommendations
• Provide consistent media campaign/channel performance readouts and recommendations to business stakeholders
• Develop KPI dashboard for annual plans and campaigns to track performance over time and over years
• Establish and share media best practices and benchmarks; highlighting opportunities to test, learn and optimize/evolve based on knowledge of consumer insights, competitive media initiatives, new channels and/or offerings by channel