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The Partnership Marketing team sits within the Acquisition Marketing team. The Partnership Marketing team provides support to Liberty Mutuals’s Strategic Partnership Group, whose efforts strive to evolve and expand our external partnership[s with national and global organizations. The Marketing Partnership team is responsible for providing end to end marketing support to drive the customer base. The team works closely with Strategic Partnerships and external stakeholders to define strategies and go-to-market plans, and with Marketing Insights to ensure that those plans are informed by customer insights. The team is comprised of marketing and growth strategy experts who are passionate about helping the Partnership group thrive and grow.
It is an exciting time for Team Acquisition! We are rethinking the way we deliver our expertise and solutions to our partners by building the most effective B2B growth program in the industry. If you are an innovative, creative, solution-oriented thinker who excels in working through the gray, and uses data and analytics to stay grounded, please join us!
Responsibilities:
- Lead the continued development and assessment of processes to provide sales and growth tactics to sales leaders in the Strategic Partnership Organization
- Help Strategic Partnership Group sales leaders distill and prioritize requests
- Plan and operationalize team’s launch ad use of creative DAM to build usage and confidence in our solution while analyzing the impact to the Liberty Mutual / Comparion organization
- Work with our analytics counterparts to develop and track KPIs to identify continuous improvement opportunities
- Collaborate with partners across different departments to build a seamless and universal experience for B2B partners during their sales pitch
- Incorporate inputs from data/insights, stakeholder, and management feedback into a growth strategy roadmap while effectively negotiating tradeoffs of conflicting priorities based on value to the business and customer
- Provide valuable input based on experience and advanced knowledge of functional and business acumen. Apply knowledge in interactions with strategic stakeholders.
- Work with Strategic Partnerships to deliver a superior customer/B2B agent experience
- Bring a growth mindset to all projects, and work through ambiguity with an ability to drive projects and workstreams to completion
- Cultivate an environment aligned to our values and supports belonging, inclusion, and respect.
- Bachelor`s degree with a concentration in Marketing, Business Administration or Communications preferred or equivalent experience required
- Minimum 5 years of relevant and progressively more responsible experience within a customer-centric marketing driven organization
- Advanced experience using data and creative analytics to tell a story and drive business decisions
- Ability to work in a fast-paced environment on multiple priorities
- Understanding of customer segmentation and management techniques, as well as the business and products supported and the regulations impacting them.
- Requires advanced working knowledge of all marketing areas and the ability to integrate them.
- Strong analytical, collaboration, organization, and presentation skills.
- Ability to work in a fast-paced environment and work on multiple priorities required.
- Strong knowledge of relevant technologies.
- Excellent written and oral communication skills are required. Prior advertising agency experience preferred.
- Ability to plan and execute projects independently
- Digital marketing strategy expertise preferred
- Strong knowledge in PowerPoint, HTML coding and Adobe Illustrator
- Ability to collaborate with internal teams to deliver on shared goals.
- Highly effective project management skills to drive cross-functional programs.
- Strong client/partner support skills to ensure each stakeholder is satisfied with the plans and execution being provided to them.
At Liberty Mutual, our purpose is to help people embrace today and confidently pursue tomorrow. That’s why we provide an environment focused on openness, inclusion, trust and respect. Here, you’ll discover our expansive range of roles, and a workplace where we aim to help turn your passion into a rewarding profession.
Liberty Mutual has proudly been recognized as a “Great Place to Work” by Great Place to Work® US for the past several years. We were also selected as one of the “100 Best Places to Work in IT” on IDG’s Insider Pro and Computerworld’s 2020 list. For many years running, we have been named by Forbes as one of America’s Best Employers for Women and one of America’s Best Employers for New Graduates—as well as one of America’s Best Employers for Diversity. To learn more about our commitment to diversity and inclusion please visit: https://jobs.libertymutualgroup.com/diversity-inclusion
We value your hard work, integrity and commitment to make things better, and we put people first by offering you benefits that support your life and well-being. To learn more about our benefit offerings please visit: https://LMI.co/Benefits
Liberty Mutual is an equal opportunity employer. We will not tolerate discrimination on the basis of race, color, national origin, sex, sexual orientation, gender identity, religion, age, disability, veteran’s status, pregnancy, genetic information or on any basis prohibited by federal, state or local law.
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