LG Electronics Alabama Inc Hiring for Brand Awareness Marketing Specialist Job at Huntsville, AL Full Time

At LG, innovation is the foundation of everything we do. We make products and services that make lives better, easier and happier through increased functionality and fun. Put simply, we make “Life Good” – from home appliances, consumer electronics, vehicle components and mobile communications to business innovations in digital signage, air conditioning, solar and LED lighting.

We are currently seeking our newest innovator to join our dynamic team as a Brand Awareness Marketing Specialist on the Customer Service Team!

POSITION SUMMARY:

The Brand Awareness Marketing Specialist will work on online strategy & execution for service marketing activities across owned-sites, social channels, and mobile/touch-enabled devices. The role will be crucial in executing new strategies across the business for branded services.

KEY RESPONSIBILITIES

• Work on planning & execution for brand awareness activities across owned-sites, social channels, and mobile/touch-enabled devices
• Review technologies and explore new channels to enhance brand awareness
• Analyze campaign performance metrics and provide fast, accurate reporting and recommendations to improve brand awareness in order to gain the best ROI for the organization
• Data analysis of product sales, call data, voicebot, repair data, customer surveys, etc.
• Manage relationships, projects, budgets and timelines with vendors, digital agencies and international marketing teams
• Work effectively with internal cross functional teams including, but not limited to, Service Sales, Customer Care, and Field Service
• Analyze and interpret the user journey to better understand and improve the customer experience through content sharing and satisfaction surveys
• Analyze operating company websites and online performance in order to identify areas of improvement
• Develop and enhance initiatives to increase brand awareness through multiple digital platforms and effective online marketing campaigns
• Be current in marketing trends and news e.g. Google updates and changes in algorithms

EDUCATION/EXPERIENCE:

• Bachelor’s degree with concentration in Communication or Marketing
• 3 years’ of survey analysis and marketing experience
• Working knowledge of brand image improvement tactics and processes

LG Electronics, USA Inc., LG Mobile Research USA LLC, LG Electronics, Alabama, Inc., and Zenith Electronics LLC provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Further, the Company takes affirmative action to ensure that applicants are employed and employees are treated during employment without regard to any of these characteristics.

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