LeaderStat Hiring for Strategic Marketing Manager – Healthcare Recruiting Job at Powell, OH Full Time

Strategic Marketing Manager – Healthcare Recruiting

Are you a Marketing Strategist who excels at developing and executing strategies that promote brand consistency to increase sales? Do you enjoy leading a team and analyzing market trends to drive new business to stay ahead of the competition?

If this sounds like you, read on!

The Strategic Marketing Manager will be responsible for leading the strategic development of our marketing programs to attract both candidates and new healthcare clients. You are an expert at identifying target customers and implementing our mission through strategic processes to maximize our marketing plans.

In this role, you will:

• Manage the strategic planning, coordination, and execution of activities for our healthcare divisions to attract new candidates and clients
• Determine the best channels and resources to mine a comprehensive range of healthcare candidates from direct care staff to the C-suite
• Lead cross-channel brand campaigns to drive awareness, engagement, and conversions
• Manage the creation and execution of client automations to support the sales team through every stage of the sales process
• Work collaboratively with the Marketing, Sales and Recruiting teams on the development and implementation of messaging to ensure brand integrity, messaging, and consistency
• Conduct market research to uncover candidate and client trends and identify new opportunities for growth
• Create messaging and imagery that resonates with each target audience
• Act as lead writer and visionary of targeted campaigns and RFPs to drive new business and expand workforce solutions
• Ability to shift gears and activate new programs and initiatives
• Be an innovative thinker, team player and driver for growth
• Analyze sales and marketing metrics
• Generate innovative ideas to grow existing and new service lines and programs
• Recommend potential new technology platforms (both internal and external) for the long-term pipeline and road map
• Promote a commitment to LeaderStat’s customer service goals and demonstrate our dedication to meeting and exceeding our customer’s needs
• Lead a team of internal Digital Marketing Specialists

Qualifications:

• 3+ years in Marketing or Advertising with proven work experience as a Marketing Strategist or Marketing Manager
• Exceptional writing skills with strong attention to detail, grammar, and tone
• Knowledge of the acute care space or skilled nursing and senior living space preferred but not required
• Demonstrable experience with marketing campaigns, tools, and social media
• Strong knowledge of CRM software and Content Management Systems
• Familiarity with SEO/SEM, analytics and automations
• Excellent communication skills (verbal and written)
• Degree in Marketing, Advertising or related field

This is an in-office role and you will be surrounded by like-minded people dedicated to serving the healthcare space.

For more information and to apply please contact Kristin Miller at 614-396-7914

Job Type: Full-time

Work Location: One location