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Manage Paid Search Marketing for Lawyer.com, a U.S. leader in matching consumers to Lawyers and providing marketing services for Law Firms. Lawyer.com is supported by World Media Group, a very successful developer and investor in Internet, Media, Technology and Crypto companies including Doctor.com, Sweet.io, Couple.tv, and Climb.co.
Lawyer.com has an opening for a manager to join the Lawyer.com Digital Marketing Department reporting to the VP. Responsibilities include:
Day to day management of multi-channel PPC marketing campaigns and strategy, with a focus on lead generation (Google Ads / AdWords, Microsoft / Bing Ads, Affiliate Marketing, etc)
Implementing our SEM / Paid Search strategy, managing lead gen channels and generating quality conversions
Monitoring performance across several channels, including high level analysis for KPI’s with a focus on ROI
Supporting the needs of the Department VP and other executives as required.
Working closely with other department managers and technology team to deliver value to Lawyer.com.
Developing A/B tests and other strategies to constantly improve on ad copy & landing page performances.
Staying up to date with the latest Search Engine Marketing and Pay Per Click trends and best practices.
Requirements
2-5 years experience in Paid Search, lead gen, conversion tracking
Experience with Google Ads
Experience with Google Analytics/Search Console
Have used Microsoft Excel/Google Sheets for tracking, reporting and charting.
Motivated self-started with attention to detail and understanding of pay per click campaign management
Ability to create, read, and explain comprehensive reports
Exceptional analytical and communication skills
Enjoy the challenge of building campaigns that out-perform agency and major competitor campaigns.
Team player interested in helping junior employees and colleagues.
Optional:
Experience editing html, retrieving data from SQL databases.
Experience with Google Tag Manager and editing javascript tags.
Experience with conversion tracking analysis and statistical significance tools.
Undergraduate studies in math, statistics, computer programming.
Experience with advertising on Microsoft/Bing, Facebook/Instagram, LinkedIn, CJ.
Experience with display, video and programmatic advertising.
Interests include technology, business, finance, entrepreneurship
Talents in music, sports, arts, crafts.
Candidate located close to our Basking Ridge for in-office work. We will consider remote work for exceptional candidate.
Benefits
Competitive Base Salary plus substantial monthly performance bonuses
Company performance bonuses
Attractive stock options package
Medical, dental and vision healthcare insurance
Health oriented work environment including sit/stand electric desks, treadmills
Competitive holday and vacation package including up to 8 weeks long service leave
Paid education and training conference programs.
Fun company events, theme Fridays, summer hours, voted a top place to work in NJ
Open management structure for fast communication, accelerated product development and rapid employee feedback.