Law Offices of Craig Goldenfarb, PA Hiring for Marketing Manager Job at West Palm Beach, FL Full Time

Our West Palm Beach, Fla., personal injury practice has topped the South Florida Sun-Sentinel’s top workplaces survey for three consecutive years. Our staff receives great pay, generous benefits, and a welcoming environment. We respect work-life balance because when our team is happy, healthy and engaged, then our clients are the ultimate beneficiaries.

As GOLDLAW’s Marketing Manager, you will lead a team of in-house marketing specialists and will report directly to the Marketing Director. You’ll help oversee a large budget for promotions, content creation, special events, and public relations while keeping in compliance with Florida Bar ethics and advertising rules.

Benefits

• Competitive salary based on experience $65,000 to $95,000 – depending on experience and skills
• Generous benefits including health, dental, vision and life insurance
• Three weeks paid time off (PTO)
• 401(k) matching & profit sharing
• Long term disability
• Life insurance

Read this description in its entirety before applying. If you have no experience in law firm marketing, please explain why your background would still qualify you for this role in a cover letter attached to your resume.

Apply online and submit a resumé and cover letter explaining what excites you about this position and what experience you bring that sets you apart as a top candidate. If you have an online portfolio, send a URL or links to at least three examples showcasing your work. Current contact information for at least three professional references is required.

Please, do not call, email, or message a law firm member regarding this position. Applicants selected for an interview will be contacted by the law firm.

• Manage our in-house specialists in community relations, videography, social media, and content marketing, as well as contracted consultants, vendors, media partners, and creative/advertising agencies
• Develop and introduce marketing goals and help prepare monthly, quarterly, and annual reports
• Develop and publish marketing collateral, including print and email newsletters, one sheets, brochures, and internal firm communications and materials
• Develop and publish personal injury law-oriented collateral for the website, social media, and off-site publishers, including blogs, articles, webpages, and online press releases for firm announcements
• Help develop and track campaigns for broadcast, outdoor, online, and print advertising
• Plan, execute and track campaigns while continuously improving conversion points for leads to become clients
• Grow and monitor behaviors of the law firm’s email subscribers, including segments/groups
• Develop and support client relations and engagement tools to increase referrals: social media pages and channels to increase engagement, followers, and reviews; Google review ask process to increase number of reviews; Google review monitoring/responsiveness; holiday gifting to referral sources, gifts to clients
• Help locate sponsorships/philanthropic events that are of value and align with the firm’s mission and oversee all aspects, including coordination with organizers, swag items, set-up, and attendance

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Requirements:

Requirements & Preferences

• Bachelor’s or associate degree in marketing preferred
• At least three years’ experience as a law firm marketing manager/coordinator or equivalent experience in a related field
• Impeccable communication skills in copywriting, copyediting, and all content created for clients, leads, referral sources, and law firm staff
• Successful experience hiring, training, and managing a marketing team
• Strong interpersonal skills in working and communicating with others
• Skilled at time management and prioritizing workflow to meet deadlines, reduce interruptions and solve problems
• Analytical, strategic thinker with strong project management skills
• Provide exceptional client service
• Marketers with agency experience encouraged to apply
• Knowledge of Florida Bar advertising rules and restrictions (preferred)
• Ability to attend events outside the office and sometimes after hours
• Experience using industry-standard marketing technology and software, including: Email marketing automation platforms; video filming, editing and all production aspects, including YouTube Studio; webmaster tools and content management systems (CMS); SEMrush, MOZ or similar tools; Google Analytics, Google Business, Google Ads, Google Search Console; Adobe Creative Suite (InDesign, Illustrator, Photoshop, Lightroom, Premier, etc.); Office365, especially Excel, Outlook, PowerPoint and Word; Facebook, Instagram, TikTok, and LinkedIn ad campaign builders and analytics; and social publishing platforms (i.e., Canva, Hootsuite, Buffer, Adobe Social)

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