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What to expect
Become part of our Marketing-Team at any of our locations or working remotely and take up the challenge as
Digital Marketing Specialist (m/f/d) France.
Your Tasks
As a Digital Marketing Manager, you are responsible for the following tasks among others:
- Refine our digital communications in the region of competence
- Improve our search engine optimization and search engine advertisement
- Conduct keyword research, competition analysis, develop content and create landing pages, measuring conversions and improving the experience of our customers
- In close cooperation with the global team in Germany, you will ensure the success of the campaigns and be responsible for the quality assurance of our constantly growing website in the new region
- In addition to creating content in multiple digital means, you’ll contribute transferring the best communication and practices from the headquarters in Germany to our local deployment in France
- Empathetic, who values delivering a great service (customer centricity!). We want a strong listener, who values a great user experience and the user-friendliness of our web offers and optimize our landing pages
- Work closely with the sales team, refining target audiences and communication strategies focused into the target B2B audiences
- You will independently research information on business-relevant topics, analyze your findings and then prepare them for decision making to the leadership team
- You are involved in all strategic and operational marketing decisions, refining our value proposition and communication, POP / POD models and bringing modern marketing frameworks into a reality
- Experience in the conception and implementation of marketing activities in the B2B environment is an advantage
- Responsible for generating enough Leads for the sales-department
We are looking for an autonomous, goal-oriented person that has drive an energy to succeed in the quest of opening a new market.
Skills & Requirements
- Completed studies in business administration with a focus on marketing, media or communication science or a comparable qualification
- You understand SEA concepts and how to measure the impact of the campaigns
- Practical experience in online marketing with planning and implementation of SEO On-/Off page
- Good knowledge of HTML, CSS and CMS systems, ideally WordPress
- Strong communication skills and team spirit
- Creative and innovative thinker
- Knowledge of the IT & software industry is an advantage
- Responsible for generating enough Leads for the sales-department. This is what the focus should stay on.
- French at native level, fluent in English (written and spoken), German language skills are a plus (B2+). You’d be responsible to coordinate and bring the best practices of the headquarters in Germany into the French market
