Digital Marketing Manager
Company Kubtec is a growing company in the exciting space of breast cancer and intra-operative imaging. Kubtec’s products are the leaders in a niche application space and are supported by a strong IP suite. Growth is accompanied by partnerships with some of the major oncology centers and medical device companies in the world. This is an exciting opportunity for the ideal candidate to learn about the medical device industry.
Position Overview
The Digital Marketing Manager will manage all digital marketing activities for the company and will create and execute marketing strategies that drive sales growth in line with company objectives. In addition, this role will plan and manage marketing campaigns that promote the company’s brand, products, and services. Duties include planning campaigns, analyzing metrics, and identifying trends.
Responsibilities and Duties
· Conceptualizes, builds, and executes multi-channel marketing plans and campaigns that drive customer acquisition, engagement, and revenue
· Ensures continuity and consistency of key messaging across all media platforms
· Ensures strategic coordination of marketing initiatives: i.e., social media, conferences, PR, product launches
· Manages the company’s social media presence, produces content, and regularly provides updates on all social media channels in line with company objectives; research market for content and creative best practices; benchmarks competitive activities
· Measures website search rankings and creates programs for measurable improvements
· Measures and optimizes website performance
· Measures and reports on the performance of all digital marketing campaigns and website analytics
· Lead digital marketing campaigns from the idea stage through to their execution and implementation
Qualifications and Experience
Compensation/Benefits
KUBTEC offers a comprehensive and competitive compensation and benefit package.
Job Type: Full-time
Pay: $70,000.00 – $90,000.00 per year
Benefits:
Schedule:
Supplemental Pay:
Ability to commute/relocate:
Experience:
Willingness to travel:
Work Location: One location
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