Kindred Communications Hiring for Vice President, Marketing – Retail Technology Job at Remote Full Time

We are looking to hire a retail tech-experienced, Vice President of Marketing. We offer a competitive base salary, and equity, along with a comprehensive benefits package.

As the Vice President of Marketing, you will be responsible for defining and implementing our marketing and growth programs. You must be able to roll up your sleeves while leveraging and growing the Marketing team, as well as external resources, to execute on the strategy and tactic develop.

In addition, we count on our executive team to solve complex business problems with creativity and passion, always looking to learn something new. Together with other members of the executive team, you will execute the current corporate strategic plan, focusing on Marketing leadership while ultimately strengthening the company’s Market position. You will also be instrumental in creating future strategic plans with the goal of boosting the company’s marketing and industry leadership.

What will I be doing? Skills & Responsibilities

• You will take full ownership of our online presence, customer acquisition programs, brand awareness, thought leadership and demand-gen. To be successful, you will already have experience building and running personalized inbound/outbound marketing campaigns to drive consistent sales revenue growth.

• Create and own the go-to-market (GTM) strategy and Demand Generation for products & features. You will set clear objectives and goals, research and define target audiences, develop marketing and communication strategies, and measure adoption. You will also conduct customer research and apply your insights to these and other initiatives.

• Drive the evolution of our brand positioning, bringing it to life in a clear and consistent way that resonates with and motivates our target audiences. You will promote the company as an innovator to the press and public and oversee outbound customer-facing communications across our website, blog, and social channels.

• Collaborate and lead across the organization. You will represent the voice of the market within the organization, bringing your insights to cross-functional stakeholders across product, design, user experience, engineering, and executive leadership. You will also lead and mentor a growing team of marketers across a broad set of functions including product marketing, partner marketing, content and brand.

• Deepen relationships with key partners. You will nurture existing relationships with key partners, aligning on mutual goals and driving adoption through a variety of co-marketing efforts.

• Build a marketing department. Identify talent needs, hire and manage a high-performing integrated marketing team.

• Demonstrable experience developing and executing go-to-market plans for SaaS platforms, including targeted paid advertising, online and offline events, and content marketing (white papers, case studies, and blogging etc.

• You are a self-starter, organized and self-motivated with the ability to define goals and prioritize your work.

• Strong analytical and writing skills. You are comfortable with data and analytics, and you can clearly communicate your results and ideas.

• Strong messaging and creativity skills

• Design, develop and deploy the following initiatives:

o Inbound Marketing,

o Social Media Marketing,

o Blog and Content Management,

o Email Marketing,

o Product Marketing,

o P/R Management,

o Marketing Operations
Preferred Qualifications
· MBA—or equivalent advanced degree

· 5-8 years experience and domain expertise in retail technology marketing
Perks
· Competitive base salary and benefits

· Flexible paid time off and company holidays

· Health, Dental and Vision Insurance

· Short Term Disability

· Supplemental Life and Long-Term Disability Policy access

· Tuition reimbursement opportunities

· Work on a team of smart, ambitious people who are excited to revolutionize the retail industry and enjoy working together

We are an equal opportunity employer.

Job Type: Full-time

Pay: Up to $200,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Experience:

• Marketing retail tech (software for the retail industry): 5 years (Required)
• Start Up: 3 years (Required)

Work Location: Remote