Kforce Finance and Accounting Hiring for Marketing Manager at Seattle, WA, United States Full Time

Kforce has a client in Seattle, WA that is seeking a Marketing Manager.Responsibilities :

• Lead cross-channel media strategy and planning, advising leadership on the reasoning behind decisions
• The Marketing Manager will drive real-time campaign optimizations based on key KPIs and compile regular reporting from multiple sources to stakeholders, including leadership
• Manage budget and investment decisions across all media channels leveraged against your business line
• Develop an audience segmentation hypothesis and strategy aligned to business objectives and technical requirements, providing customers with a tailored multi-channel journey
• Align audience profiles / segmentation with appropriate investment strategy in partnership with planning and activation teams
• Work with audience analysts to create audience insights, align on market and audience sizing, develop segmentation strategy and create unique audiences using a variety of data sources
• Ability to navigate a highly matrixed organization and represent team with integrity and self-sufficiency
• The Marketing Manager will partner with other media managers to leverage overall investment decisions and insights across the team in the most audience-driven expression possible
• Contribute insights to advertising portfolio strategy and investment models
3 hours ago