At Keurig Dr Pepper (KDP), the consumer is at the core of everything we do. With a portfolio of more than 125 owned, licensed and partnered hot and cold beverage brands that meet virtually any consumer need, our key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott’s®, CORE Hydration® and The Original Donut Shop®.
Join the team at KDP and make a difference to consumers with one of America’s leading producers and distributors of hot and cold beverages helping to satisfy every consumer’s beverage need, anytime and anywhere.
As an Associate Brand Manager – Green Mountain Coffee Roasters®, you will play a critical role in helping analyze, develop and implement annual consumer brand marketing plans that are consumer-centric, build brand equity / consumer relevance and drive brand growth and share leadership. This role reports into the Senior Brand Manager – Green Mountain Coffee Roasters®.
Analysis: Responsible for on-going analysis supporting brand initiatives. Use brand, industry and consumer information to identify business opportunities and implications and subsequently develop strategies and tactical plans to achieve brand goals. Develop strong commercial knowledge and business acumen to build a general manager mindset and support annual brand strategy planning.
Insight Development: Develop deep understanding of our consumers and translate key insights into actionable consumer driven marketing plans. Understand and communicate brand’s unique selling propositions to key stakeholders – internal KDP departments, field sales, distributors, retailers and consumers.
Media/Communications: Actively participate in developing and managing consumer programs, including media, strategic partnerships, and communication plans.
Innovation: Lead cross-functional teams in driving close-in innovation and renovation efforts.
Project Management: Lead and manage designated brand initiatives. Develop objectives, drive cross-functional (internal and external) collaboration and execution, and measure success/results. Potentially assist in all aspects of brand including advertising development, promotion development, innovation and renovation, packaging changes, Commercial connectivity / meetings, etc.
System Communication: Communicate with the KDP Commercial team to define and align market approach, manage in-market activities, and research/report on local market conditions and implement programs.
Skills & Capability Development: Develop objectives, personal development and training plans. Provide peer coaching, feedback, and guidance, and participate in all mandatory training and skills development for the role.
Champion Our Brands and Drive Alignment Across the Organization : Encourage organizational and customer engagement, alignment and excitement for brand strategy and plans. Drive alignment behind brand strategy with senior management and key Commercial stakeholders. Responsible for consulting with cross-functional partners and driving a lignment across the organization. Participate in key sales and marketing presentations.
CHARACTERISTICS OF SUCCESS
PASSION: Leaders with an infectious spirit who are passionate about beverages, our consumers, our brands, our customers, and winning.
ENTREPRENEURIAL SPIRIT: Leaders who are inspired by innovation, creativity, and breakthrough thinking that challenges the conventional and fosters new ideas.
DRIVE FOR IMPACT: Self-motivated leaders that drive their agenda and thrive in a competitive, fast-paced environment. Relentless focus on delivering results and tenacity to get it done with a sense of urgency.
CHANGE AGENTS: Leaders that are agile, courageous, and push through conflict for speed to action. People that thrive under pressure, take big risks, deliver solutions, and lead the change.
DATA-DRIVE DECISION-MAKERS: Leaders that scan the environment, remove barriers, recommend solutions, and leverage sound business judgment and analytics to make bold decisions.
INSPIRATIONAL LEADERS: People who inspire others to action through authentic leadership, passion, and commitment to winning. Committed to coaching and developing others to drive the “What” and the “How.”
Bachelor’s Degree required; MBA or related Master’s degree strongly preferred
1-2 years of brand marketing/brand management experience; CPG/Beverage experience from a Fortune 500 CPG corporation is strongly preferred
Strong communication, project and people management skills
This role is based at KDP’s Burlington, MA headquarters.
Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.
Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott’s® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.
Benefits built for you: Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.
Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. EOE Minorities/Females/Protected Veterans/Disabled
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