Kaniksu Community Health Hiring for Marketing Generalist Job at Sandpoint, ID Full Time

Kaniksu Community Health Services, based in Sandpoint, is a federally-qualified community health center, serving the citizens of Bonner and Boundary Counties with clinics in Sandpoint, Priest River, and Bonners Ferry.

We are seeking a dynamic Marketing Generalist to join our team. The North Idaho Panhandle is a four-season recreation paradise, with friendly folks, little traffic, an abundance of amenities, and excellent schools. Leave the hustle and bustle of the city behind and come live, work, and play in one of the most beautiful small towns in the northwest!

Job Summary

As a member of the KCH marketing & community relations department, a marketing generalist supports the day-to-day production needs of the department. Primary duties will include supporting the Weebly website, producing and updating digital and print designs, analytics and reporting, and maintaining a robust marketing calendar. The marketing generalist should be an organized, proactive team player that provides continuous support to the Director of Marketing & Community Relations, and KCH as a whole, in order to build brand awareness, increase patient demand, and ensure clear communications regarding a variety of matters.

Duties and Responsibilities

Work with the Director of Marketing & Community Relations to:

• Plan, execute, and track marketing programs such as email, social media and content marketing
• Create, proofread and edit copy for various marketing channels, ensuring consistent voice
• Develop marketing plans that target specific audiences based on demographic information such as age, gender and location
• Implement marketing plans that include video, print, radio, and online content
• Set up tracking systems for marketing campaigns and online activities
• Conduct market research to identify trends and marketing opportunities
• Create, maintain and strengthen the organization’s overall brand through all media avenues
• Manage print contractors and other promotional vendors
• Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports
• Manage the content of the company website to ensure dynamic, current and relevant content
• Review web analytics on an ongoing basis and generate monthly reports regarding site traffic
• Manage social media sites and keep them current
• Perform other duties as assigned

Qualifications

• Bachelor’s degree in marketing/advertising/communications (Preferred)
• Minimum 2-5 years experience in marketing (Preferred)
• Creative mind with superb written and verbal communication skills
• Keen eye for detail, ability to generate multiple and varied ideas, and ability to produce high quality content
• Proficient computer skills, including web-based applications, Adobe Creative Suite, and office suite. Ability to learn new software quickly
• Minimal in-state travel may be required
• Ability to multi-task effectively in a fast-paced environment
• Critical thinker with excellent project management, and time management skills
• Ability to comprehend and interpret competitor strategies and patient behavior
• Ability to gather data and convert it into meaningful analysis
• Ability to problem solve and maintain confidentiality

Equal Opportunity Employer Minorities/Females/Protected Veteran/Disabled