Integrated Global Services (IGS) Hiring for Marketing Specialist Job at Chesterfield, VA Full Time

Company Background

Integrated Global Services (IGS) is a fast growing, ambitious global engineered services firm working with the world’s largest energy companies. We have over 30 years of experience helping customers solve metal wastage and reliability problems in mission-critical equipment and are an industry leader in the development and application of solutions to corrosion, erosion, emissions, fouling and efficiency problems in challenging operating environments.

IGS is an inclusive company with a fast-paced working environment and plenty of opportunities to grow and develop. Efficiency, initiative, results, and positive attitude are always rewarded. Communication between departments, managers and staff is open and encouraged, facilitating collaborative working practices.

Marketing Department and Reason for Hire

Over the years IGS has focused heavily on technical sales, building a substantial team of experts covering multiple geographies and industries. Marketing as a means of lead generation, lead nurturing and shortening the sales cycle is a slightly newer concept for IGS. Currently, IGS employs a marketing manager supported by a marketing specialist, graphic designer and a marketing agency alongside specialist freelancers.

We are now ready to expand the marketing function and increase the available bandwidth by hiring an Marketing Specialist to support the Marketing Department with events, campaigns and local content for the APAC region.

About the Role:

We are looking for a marketing professional with a 2+ years’ experience, ideally in a similar sector (B2B, services, engineering, niche), looking for their next career move. Our ideal candidate will comfortably execute and provide support with campaigns in order of importance:

• Organizing tradeshows and conferences
• Collecting and collating information for campaigns
• Coordinating translation activities
• Digital marketing
• Content creation
• Video
• Other activities in line with the individual’s interests and abilities

Bilingual and Multilingual candidates with strong English skills (both written and verbal) are preferred. A strong ability to quickly pick up and comprehend engineering terms, language and style is essential. In marketing we need to be able to speak the language of our customers and understand their needs, motivations and preferences.

Our ideal candidate has excellent communication skills enabling them to collaborate with sales, marketing and operations team members, based in various locations around the world.

Our Digital Platforms:

• Hubspot Marketing Automation
• SalesForce CRM
• Wordpress
• Linkedin
• Adobe Creative Suite
• On24 Webinar Software

Job Responsibilities

The email marketing specialist collaborates with the marketing manager, marketing specialist, graphic designer and business development. Individual responsibilities include:

• Overseeing and processing conferences and events bookings
• Arranging and preparing print orders and shipments of event materials
• Recording and processing all event data (leads, follow ups)
• Coordinating email campaigns (before, during and after the event)
• Coordinating translation activities for various campaigns and projects
• Working closely with the APAC Business Development team on local campaigns and projects
• Assisting with other marketing functions including digital, video, content creation and other activities

Qualifications and Experience

The right candidate has a degree in marketing or business and 2+ years’ marketing experience with a strong focus on events and the APAC region. Experience using Salesforce and Hubspot (or similar) is preferred. Other preferred qualifications/experience include:

• Knowledge of creative processes and social media marketing
• Excellent verbal, written, and interpersonal communication skills
• Ability to work with minimal supervision and under deadline pressure
• Ability to manage multiple campaigns at once
• Data-driven thinking to analyse data
• Ability to work alone and as part of a small
• Degree in marketing or business is preferred

Qualities

• Reliable, flexible, analytical, creative and entrepreneurial
• Good business acumen
• Positive and friendly
• Some interest in engineering topics and mindset is preferred

Working Conditions:

• Home office – full-time preferred, part-time or flexible working considered for the right candidate
• Competitive salary + bonus, depending on experience with an annual salary review

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