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We are looking for a Content Marketing Manager to join the Job Seeker Experience team. In this role, you will help oversee the quality of net new Career Guide US content, to ensure it offers the best career advice available online as informed by search intent, as well as the ongoing optimization of underperforming articles. The purpose of this content is two-fold—to help people get and thrive in the jobs they want and to drive awareness of, traffic to and engagement with Indeed’s properties and products.
Responsibilities:
Develop an in-depth understanding of the job search process and Indeed’s products to determine how we can best support job seekers at each stage of their journey
Ensure that new and existing content follows editorial guidelines, reflects SEO best practices and meets accessibility, legal, and brand standards
Serve as the managing editor for the Career Guide US content optimization workflow, including setting monthly, quarterly and yearly goals for the program
Partner with the SEO team to devise impactful optimization interventions, identify target articles and analyze test results
Build, train and manage a team of contract editors to optimize underperforming articles, thus driving additional traffic to and product conversions from those pages
Work with procurement team, contract vendor and editors to monitor performance of and coach editors, request budget and approve timecards
Establish a partnership and process with a new or existing vendor to take over and operationalize optimizations that have proven successful during the test phase
Identify and voice program needs, including budget, technology, headcount or other resources to meet and exceed goals
Who You Are
You’re an expert content creator. You have 5+ years of experience in digital content marketing, journalism or a related field, not to mention impeccable quality standards.
You have SEO experience. You keep your finger on the pulse of SEO best practices, especially as they relate to long-form web content, in the face of ever-evolving algorithms.
You’re tech-savvy. You have worked with various content management systems (e.g. Contentful, Wordpress, etc.), as well as project management (e.g. JIRA) and SEO (e.g. ahrefs, seoClarity, etc.) tools.
You’re data-driven. You have a deep appreciation for and solid understanding of tracking and analyzing data to devise strategies and evaluate performance for long-term success.
You thrive in collaborative environments. You’re just as comfortable leading a team of creative wordsmiths as you are digging into data with SEOs. You ask questions and draw on experience-based insights to forge connections and build effective partnerships.
You’re an excellent communicator. You write well and you speak eloquently. Your clear, constant and actionable language enables internal and external partners to understand your expectations, and encourages them to communicate transparently with you, in turn.
You’re a positive and proactive problem solver. You’re comfortable doing things for the first time and, when new challenges arise, you’re quick to identify and explore creative solutions. You’re agile, resourceful and remain cool under pressure.
Who we are
Our Marketing team helps job seekers and employers around the world discover Indeed. Whether creating impactful advertising, coding bidding algorithms, or looking for the news stories in Indeed’s labor data, Indeed marketers bring diverse skills to help shape and share Indeed’s story.
Our Mission
As the world’s number 1 job site*, our mission is to help people get jobs. We strive to cultivate an inclusive and accessible workplace where all people feel comfortable being themselves. We’re looking to grow our teams with more people who share our enthusiasm for innovation and creating the best experience for job seekers.
(*comScore Total Visits, March 2021)
Salary Range Disclaimer
The base salary range represents the low and high end of the Indeed salary range for this position. Actual salaries will vary depending on factors including but not limited to location, experience, and performance. The range listed is just one component of Indeed’s total compensation package for employees. Other rewards may include quarterly bonuses, Restricted Stock Units (RSUs), an open Paid Time Off policy, and many region-specific benefits.
Salary Range Transparency
US Remote 72,000 – 100,000 USD per year
Equal Opportunities and Accommodations Statement
Indeed is deeply committed to building a workplace and global community where inclusion is not only valued, but prioritized. We’re proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, neuro-diversity, disability, age, or veteran status, or any other non-merit based or legally protected grounds.
Indeed is committed to providing reasonable accommodations to qualified individuals with disabilities in the employment application process. To request an accommodation, please contact Talent Attraction Help at 1-855-567-7767, or by email at TAhelp@indeed.com at least one week in advance of your interview.
Our Policies and Benefits
View Indeed’s Applicant Privacy and Accessibility Policies – https://www.indeed.com/legal/indeed-jobs
Learn about our global employee perks, programs and benefits – https://benefits.indeed.jobs/
Where legally permitted, Indeed requires all individuals attending or working out of Indeed offices or visiting Indeed clients to be fully vaccinated against COVID-19. For positions that can only be performed at an Indeed office, candidates must be fully vaccinated against COVID-19 and present acceptable proof of vaccination by the date of hire as a condition of employment. For positions that require some in-office work or in-person client meetings, exceptions to these in-office or in-person job requirements may be made at the discretion of the business through June 2022, at which point full vaccination will be required. Indeed will consider requests for reasonable accommodation as required under applicable law. To qualify as being fully vaccinated against COVID-19 there should have been a two week period after receiving the second dose (or any government recommended booster shot) in a 2-dose COVID-19 vaccine series, or a two week period after receiving a single-dose (or any government recommended booster shot) in a single dose COVID-19 vaccine.