IDEMIA Hiring for Marketing Specialist I Job at Brentwood, TN Full Time

Overview: IDEMIA is the global leader in identity and security. Our mission is to create a safe and simple future where identity verification is indisputable, and only you can assert your identity. We are a distributed company leveraging the latest technologies to deliver world-class products in the private and public sectors of finance, telecom, identity, security, retail, sports entertainment, commercial, government, and IoT. We use a variety of technologies and approaches to deliver quality product and services to government agencies and technology companies. IDEMIA is a made up of a group of 14,000 diverse people from different nationalities, speaking over 20 different languages. Together, our solutions impact the everyday lives of citizens and nations. In this ever-changing world, protecting your identity is paramount. Join the team that is ensuring one person- one identity. Responsibilities:

Job Overview:

The Marketing Specialist will be a key member of the marketing organization with a focus on driving growth for IDEMIA though the TSA Enrollment contract (UES). This role is tasked with supporting, executing, and measuring demand generation marketing programs to grow enrollments. The Marketing Specialist will support and implement tactical marketing programs in conjunction with the TSA Enrollment Program Management Team, and external stakeholders like enrollment partners and vendors.

• Support the development and implementation of TSA PreCheck® marketing and promotional initiatives.
• Analyze and report on the performance and efficiency of campaigns.
• Conduct market research and analyze trends to identify new marketing opportunities.
• Work with program team to promote and advertise new initiatives to generate more enrollments.
• Develop and create marketing materials and ensure TSA brand guidelines are met.
• Write, proofread, and edit creative and technical content across different mediums.
• Work with internal creative teams and external agencies to execute marketing programs.
• Help identify new opportunities and tactics for customer acquisition.

Qualifications:

• Bachelor’s degree in business administration, marketing, communications, or a related field
• Experience working with Federal Agencies.
• Knowledge of various marketing and analytics tools such as Google Analytics, and data dashboards.
• Ability to multitask in a fast-moving, unstructured environment to meet deadlines and change course rapidly when necessary. Ability to work under tight deadlines and prioritize several projects.
• Strong attention to detail and organization.
• Excellent analytical skills and a knack for data analysis
• Strong written and verbal communication skills
• Proficiency in Microsoft programs including Power Point, Excel and Word.
• Skilled in writing and editing content with an attention to detail
• Ability to travel as necessary