Log In
Sign Up
Overview:
About You:
Experiences You Have:
How You Will Be Successful:
Ideal Image is North America’s #1 aesthetics’ brand, making personal aesthetics and wellness services more affordable, accessible, and effective than ever before. Ideal Image believes “confidence changes everything,” and its mission is to instill confidence by helping people look and feel their best…taking a holistic, personalized approach to health and wellness that works from the inside out.
Ideal Image offers a full suite of FDA cleared medical aesthetic and wellness treatments, all backed by a Lifetime Guarantee Membership. With an industry-leading national telehealth platform, consumers receive free virtual consultations seven days a week from 9am to 9pm and treatments at any of its 150+ points-of-care clinics. Ideal Image’s team of 800+ Medical Professionals deliver real life-changing results, having performed more FDA cleared aesthetic treatments than any provider in North America— 20 million and counting. Ideal Image’s aesthetic services include laser hair removal, body sculpting, Botox® and fillers, medical-grade skincare, and leading-edge skin rejuvenation services.
The company is headquartered in Tampa, Florida.
POSITION OVERVIEW
Ideal Image is looking for an experienced and innovative marketing leader to partner with our Chief Medical Officer to deliver top-notch new skincare and wellness product innovation. The Senior Manager, Skincare is responsible for leading the strategy and development of the Nation’s Leading Aesthetics Brand to grow the services and products related to skin health. This role will act as the key agent to implement the end-to-end product journey of be the institutional knowledge for all things skincare – industry developments, competitor moves, viral products, and consumer insights.
Responsibilities:
Responsibilities include but are not limited to:
-
-
- Design strategy and execution to manage product lifecycle of the skin/face product portfolio including innovating product launches, actively monitoring steady state business performance through gap analysis, and optimizing product assortment to holistically manage product lines.
- Define strategic objectives and KPIs aligned to brand and category goals, focused primarily on sales growth and attachment to services.
- Develop end-to-end product roadmap, manage the 360 go to market strategy, and new launch programs
- Leverage consumer/competitive insights and identify industry trends in partnership with our Chief Medical Officer to inspire innovative new launches and reinforce current programs.
- Collaborate on developing new concept briefs for skin/face programs working with internal and external partners such as Creative, Communications, L&D, Ecomm, CRM, and Digital Marketing.
- Evolve membership/subscription programs to bolster customer LTV, including sampling strategies to improve sales.
- Establish calendar of skin/face initiatives, strategic marketing plan, and ongoing content & messaging strategy for all channels for skin/face portfolio.
- Establish regular business reporting with analytics team to generate insightful monthly reports for business leaders with category ideas that are analytically rigorous.
- Maintain an understanding of the category plans, financial targets, inventory needs, assortment optimization, and sales performance by establishing and leading regular business rhythms with cross-functional team members.
- Ability to effectively present to a wide range of audiences (peers, senior leadership, vendors) tailoring communication to audience needs.
- Partner with L&D to deliver strategic content for internal associate engagement, learning, and product knowledge.
-
Qualifications:
About You:
Qualifications:
-
- Bachelor’s degree in Marketing or related discipline
- 8+ years of experience in product marketing for skincare or related field
- Strong understanding of how products are distributed, launched, and marketed through end-to-end launch strategies
- Experience with 360 creative briefs, product launch, and lifecycle management
- Knowledge of the functions of product development, package design, advertising, and sales and their effect on product marketability
- Strong project management skills
- Prior working experience in the skincare industry in a large, multi-national company
- Excellent written and oral communications, presentation skills
Experiences You Have:
- Ownership of programs; embracing both big picture and actionable tactics with the right balance of leadership and project management skills
- Creativity and thorough knowledge in all areas of marketing including the ability to develop and implement innovative marketing programs, knowledge of market/consumer trends
- Project management
How You Will Be Successful:
- Passion for beauty, health, wellness, aesthetics space
- Self-motivated, entrepreneurial spirit, disruptive mindset
- Proactive strategic and critical thinker
- Ability to take initiative, anticipate next steps and offer recommendations
- Excellent written and oral communications, presentation skills
- Ability to personally organize and set priorities and to drive other people