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Overview:
About Your Responsibilities
Manage the creative operation workstream
End-to-End Program Management
Manage pre-production and shoot prep in partnership with Art Production
Manage post-production, providing creative and cross-functional teams timelines and asset deliveries
Marketing In-Clinic Materials
About You:
Qualifications
Experiences You Have
How You Will Be Successful
Ideal Image is North America’s #1 aesthetics’ brand, making personal aesthetics and wellness services more affordable, accessible, and effective than ever before. Ideal Image believes “confidence changes everything,” and its mission is to instill confidence by helping people look and feel their best…taking a holistic, personalized approach to health and wellness that works from the inside out.
Ideal Image offers a full suite of FDA cleared medical aesthetic and wellness treatments, all backed by a Lifetime Guarantee Membership. With an industry-leading national telehealth platform, consumers receive free virtual consultations seven days a week from 9am to 9pm and treatments at any of its 150+ points-of-care clinics. Ideal Image’s team of 800+ Medical Professionals deliver real life-changing results, having performed more FDA cleared aesthetic treatments than any provider in North America— 20 million and counting. Ideal Image’s aesthetic services include laser hair removal, body sculpting, Botox® and fillers, medical-grade skincare, and leading-edge skin rejuvenation services.
The company is headquartered in Tampa, Florida.
POSITION OVERVIEW
Oversee briefing, creative development, shoot logistics, post production and elivery of all 360 assets.
Responsibilities:
About Your Responsibilities
Manage the creative operation workstream
- Marketing point of contact across internal/external departments
- Manage workload & timelines including weekly status of internal creative team and external agencies eg Creative/PR
- Attend and manage brand creative and marketing meetings. Manage agenda topics for bi-weekly review with CEO.
End-to-End Program Management
- Own Wrike Project Management Tool including workflows, timelines and project intake
- Continuously maintain/update project status report leveraging Wrike project management tool
- Create/update/maintain roadmaps for all marketing programs
- Ensure tracking towards milestones and clearly communicate and escalate timing risks
- Understand brand’s marketing calendar, when briefs are due, drive timelines with marketing
- Review all briefs to ensure strategy is clear and necessary content is included prior to creative agency being briefed.
- Assist driving concept development and 360 ideation with creative and cross functional teams prior to shoots
- Partner closely with the creative agencies ensuring project priorities, objectives and timing implications understood
- Partner with cross-functional teams, input requests, facilitate/maintain effective communication from brief to delivery
Manage pre-production and shoot prep in partnership with Art Production
- Assist Sr. Art Director in building shot list in close partnership with performance and other cross functional teams
- Ensure all cross-functional inputs are accounted for
Manage post-production, providing creative and cross-functional teams timelines and asset deliveries
- Partner with marketing and relevant cross-functional teams to drive CRQ briefing and next steps
- Partner with production to develop/recalibrate timelines as needed
- Provide solution-oriented steps if deadlines are in jeopardy and assets are delayed
Marketing In-Clinic Materials
- Marketing liaison for all clinics eg corporate, franchises, managed service offering (MSO)
- Marketing creative intake owner for all in-clinic creative requests
- Owns in-clinic content management eg lobby sliders, digital content, posters, window clings
- Support and execute brand marketing tasks for new clinic/MSO openings including pre-opening milestones, grand opening events, and post opening maintenance
- Own NCO, Franchise, and MSO asset toolkit and delivery
- Responsible for NCO, franchise & MSO project management tracking, updates, & attend weekly meetings
Qualifications:
About You:
Qualifications
- Position requires 5+ years of relevant work experience in a creative environment.
- Strong organizational and project management skills
- Ability to manage complex 360 programs across an array of consumer channels
- Ability to self-manage time and work both independently and in partnership with a team
- Manage assigned projects under tight deadlines
- Excellent communication skills
Experiences You Have
- Ownership of programs
- Creativity and thorough knowledge in all areas of creative/marketing execution
- Project management background
How You Will Be Successful
- Passion for beauty, health, wellness, aesthetics
- Self-motivated, entrepreneurial spirit, disruptive mindset
- Ability to take initiative, anticipate next steps and offer recommendations
- Ability to personally organize and set priorities
