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Job Description
Regional Marketing Manager
Responsibilities:
Partner with GM to ensure that all marketing activities are designed to have retail sales impact. This would include P&L responsibilities, budget deployment and management.
Work with other company regional marketing team members across brand, creative, product marketing, performance marketing, and customer lifecycle marketing
Brand development for iAnthus owned brands in cooperation with GMs and Corporate Marketing including package component management as it relates to cost cutting and ESG goals
Partner with GM/operations leadership to understand operational capabilities and limitations and develop and execute market-wide promotions and programs to drive sales, traffic, and digital engagement
Work with GM in the selection of non-iAnthus brands, monitor performance and manage SKU presence
Partner with Corporate Marketing to provide programs in support of the wholesale sales teams
Ensure seamless execution of projects, including kickoffs, scheduling, creative development, agency and packaging/print vendor identification, stakeholder reviews/approvals, compliance review, and production/printing
Plan and implement a strong plan for demand growth and ongoing engagement optimization; establish a culture of experimentation and measurement
Lead our customer strategy; deeply know who our customer is and what motivates them; ensure the entire company is aligned around and inspired by our customer
Manage and track regional marketing goals and objectives and adjust the strategy to meet metrics and agreed-upon KPIs. Responsible for monthly board updates.
Conduct analytics and research – Gather and analyze information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies. Weave together data-driven decision-making and encourage creativity
Manage and track regional marketing budget and calendar
Work with GMs and Store Managers in developing a retail brand with associative merchandising architecture
Partner with HR and operations regarding community outreach, onsite marketing events, and employer brand awareness
Other duties as assigned
Qualifications:
Bachelor’s degree in marketing or equivalent education and experience
4-6 years of experience in CPG and retail
Well-developed budget management skills
Strong connections in the local markets with a deep understanding of the cannabis community and what makes the region unique
An understanding and appreciation of the value of disruptive marketing with the ability to innovate in all aspects of the position’s functions
Detail-oriented with an eye for the big picture
Highly collaborative and willing to seek and accept ideas from non-marketing associates
Ability to prioritize short- and long-term goals
Excited to develop creative programs and solutions
Genuine interest in the performance of the business to drive results
Ability to work well independently and remotely from team leader and peers
Superb verbal, written, and presentation skills
Strong leadership skills
Benefits:
Competitive Paid Time Off
Hybrid Work Model (Some work in the office and travel required)
Paid Holidays
Medical, Dental, Vision, FSA, HSA, and Transit Benefits
Employer Paid Short Term Disability, Parental Leave, and Life Insurance
Wellness Program
Employee Discounts
Work in an exciting industry for a growing company where your talents and skills can have a significant positive impact.
Equal Opportunity Employment
iAnthus provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, iAnthus complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. iAnthus expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
