HTI Cybernetics Inc Hiring for Marketing Manager Job at Sterling Heights, MI Full Time

HTI Cybernetics is looking for a Marketing Manager to join our Team in Sterling Heights, MI!

Compensation: $85,000 – $100,000 based on experience

Great Benefits, Great Team!

HTI Cybernetics® provides intelligent manufacturing solutions that support and enhance production, including automation systems, material handling solutions, assembly tooling, and collaborative robotics.

The Marketing Manager is responsible for developing and communicating HTI Cybernetics strategy, positioning, and messaging to generate awareness, drive demand and deliver brand KPIs for sales and customer experience. The ideal candidate will outline key brand and product messaging pillars, features, and claims to ensure a consistent Brand message across all marketing channels. This is a highly strategic, fast paced, and visible position that is expected to lead and influence cross functional teams. The role will require entrepreneurial mindset with creative thinking and strong marketing, sales, product, presentation, and communication skills, often at executive levels.

Responsibilities as a Marketing Manager:

Media Planning and Coordination

• Provide direction on media plan to optimize spend by aligning tactics to key Brand initiatives for incentives, inventory, markets, competitors, etc.

Advertising / Social

• Develop creative briefs to provide feature focus for creative content development
• Design and present new social media campaign ideas
• Monitor all social media platforms for trending news, ideas, and feedback
• Social media posts, participation

Graphic Design / Merchandise

• Provide direction and approve merchandise collections for e-store
• Contribute to the creation of mock-ups, email campaigns, and social media content
• Assist in the creation of signage, circulars, mockups, email campaigns, online promotion, etc.
• Assist in the creation of written, video, and image content for marketing channels

Promotional Assets

• Keeps promotional materials ready by coordinating requirements with different departments, inventorying stock, placing orders, and verifying receipt

Employee Engagement

• Support employee engagement strategic tactics
• Convey the culture and brand internally

Sales Support

• Prepare detailed promotional presentations

Qualifications for the Marketing Manager:

• Knowledge of digital marketing, content marketing, and social media marketing
• Excellent writing, communication, and presentation skills
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Creative problem-solving skills
• Self-starter with ability to work independently
• Comfortable with multitasking in a deadline-driven environment
• Understanding of SEO techniques and best practices

EDUCATION background for the Marketing Manager

• Bachelor’s or master’s degree in marketing or a related field

TECHNOLOGY

• Proficiency in full Microsoft Office 365 suite, specifically Excel and PowerPoint
• Familiarity with major social media platforms (Facebook, Twitter, YouTube, etc.)
• Experienced in Adobe Creative Cloud, Photoshop, InDesign

Job Type: Full-time

Pay: $85,000.00 – $100,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Experience:

• Marketing: 5 years (Preferred)

Work Location: One location