Determining customers’ needs and desires by specifying the research needed to obtain market information
Recommending the nature and scope of present and future product lines by reviewing product specifications and requirements, appraising new product ideas and/or product or packaging changes
Assessing market competition by comparing the company’s product to competitors’ products
Responsible for steering products throughout the innovation stage & execution cycle, focusing specifically on experimenting, analyzing and tweaking product for our intended customer base
Creating and executing product initiatives focused on driving measurable results in conversions, user engagement and traffic growth on Housing, Makaan & PropTiger website and mobile apps