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Job Description:
Job Summary
We are currently looking to hire a motivated Search Engine Marketing (SEM) Analyst to join a fast-growing, thriving team of Digital and Search professionals. The SEM Analyst participates in most aspects of clients’ search media campaigns, including initial research and planning, implementation, monitoring, optimization, analysis and reporting.
Main Duties and Responsibilities
- 40% – Create, implement, track, analyze and optimize Paid Search campaigns in Google AdWords, Yahoo!, Bing, other search engines, and bid management platforms, including DS3, Marin, Kenshoo, and InsideVault.
- 30% – Assist in generating weekly, bi-weekly, monthly, and quarterly performance reports for all clients, and ability to recognize and troubleshoot data anomalies.
- 20% – Provide consistent and effective support to Manager level and above on forecasting and new business opportunities.
- 10% – Develop and employ successful bidding strategies and effective keyword management to hit target acquisition goals and efficiency metrics.
Supervisory Responsibilities
N/A
Knowledge and Skills Required
- 0.5+ years’ directly related Search Engine Marketing (Google, Yahoo!, Bing etc.) experience.
- 1+ years’ experience in digital marketing.
- Exceptional quantitative skills and aptitude including advanced Excel skills.
- An enthusiasm for learning about Search Engine Marketing on a fast-growing, thriving team.
- Exceptional analytical skills to measure the success of the SEM programs and to expand upon that success.
- Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing.
- Excellent organizational skills and the ability to juggle multiple responsibilities.
Certificates, licenses and registrations
N/A
Physical Activity and Work Environment
N/A
The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
