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Director of Digital Marketing
Home Health Care, Inc.
& Family of Companies
$150,000 – $200,000
Office-based role in Golden Valley, MN
About our Team:
Are you a Marketing Director looking for their next career move in healthcare? If you are looking for career growth and managing multiple business lines, look no further!
With over 25 years as a locally-owned home health agency, we have grown into a family of services, continuing to find new ways to bring the best care to wherever our clients call home. We’ve built a company culture that puts our core values into PRACTICE:
- Positive Attitude
- Respect for Self and Others
- Accountability
- Communication
- Teamwork
- Integrity
- Continuous Improvement
- Employee Appreciation
Support from our Team:
- Employer contributions towards medical insurance plans, with available dental and vision insurance options
- Mentorship from experienced entrepreneurial leaders for professional and personal growth
- Dynamic and collaborative office environment
- Generous annual bonus potential
- 3 weeks of annual PTO accrual and 6 paid holidays
- 401(k) with employer match
Digital Marketing Director Overview:
- Direct the Marketing efforts, with an emphasis on digital channels, for our group of interconnected healthcare business lines
- Overhaul company websites to better generate leads that contribute to business growth
- Influence the organizational culture by defining the brand voice through internal and external communications
Digital Marketing Director Responsibilities:
- Rebuild company websites using a variety of web languages that are appealing and easy to navigate
- Target potential clients and drive website traffic through an optimal SEO and SEM/PPC strategy
- Calculate the ROI of team efforts by tracking performance metrics and campaign results
- Support team members to ensure all brands are receiving the necessary materials on schedule
- Contract with third-party vendors for special projects and content, as needed
- Monitor the budgeting and expenses of contracts, campaigns, and materials
- Provide ideas for, and support in planning and execution of, company culture-building events
Digital Marketing Director Qualifications:
- Degree in Marketing, Web Development, or related field is required
- Experienced digital project leader, with an entrepreneurial mindset and hunger for results
- Knowledge of website development coding languages such as HTML, CSS, and JavaScript
- Portfolio of presentable materials to showcase experience with brand content creation
- Experience managing vendors, agency partners, and budgets
- Demonstrated professional written and verbal communication skills
- COVID-19 vaccination or documented exemption required
Job Type: Full-time
Pay: $150,000.00 – $200,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Health savings account
- Life insurance
- Paid time off
Schedule:
- Monday to Friday
Application Question(s):
- Have you managed multiple company brands at the same time in a director level role?
Experience:
- Healthcare Marketing: 7 years (Preferred)
- Director Level: 5 years (Preferred)
Work Location: One location
