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About the Role
We are looking for a Manager, Marketing Strategy & Brand Communications to bring their expertise to this groundbreaking start-up and help a renowned healthcare organization support Independent physician practices. If you are a strategic thinker, brand evangelist, a digital marketing master that loves to identify long-term opportunities and trends, enjoy developing and deploying content strategies, analyzing campaigns for higher performance, navigating modern automation platforms for streamlined efficiency, and are passionate about being a pioneer in the progressive future of healthcare, then this role is the perfect fit for you.
In this role, you will drive our evolving marketing strategy by working with internal and external partners on the brand strategy and development, advancing our go-to market plan, coordinating messaging and timelines across all projects, and proactively connecting the dots across teams to ensure clarity and alignment. You will be the driving force across our digital and marketing efforts.
Responsibilities
- Oversee the design, creation, and implementation of end-to-end digital marketing efforts for all new product development, creative assets, service offerings, and discount opportunities.
- Manage projects and collaborate with external agencies, consultants, in-house personnel, on all marketing-related resources, brand/portfolio messaging, integrated communication plans, key assets, regional toolkits, and digital, social, web, and SEO efforts.
- Build out and deploy approved digital marketing strategies on HubSpot and/or other marketing platforms (i.e. MailChimp, Social Media Platforms)
- Follow emerging service developments, trade tools, and healthcare offerings to inform clients and attract new prospects.
- Supervise the deployment of all content, including website copy, blog posts, mailers, sales collateral, white papers, social media posts, product brochures and member case studies.
- Develop a deep understanding of customer needs and work with solution consultants and R&D teams to generate product requirements and business cases that lead to products with strong value propositions and pricing strategies
- Create a series of customer-centric journey maps that can be used cross-departmentally to enhance the member experience
- Establish, create, analyze, and optimize digital ad campaigns
- Support business analysis and reporting, results tracking, lessons learned, and continuous improvement assessments
- Build proactive and reactive competitive responses and action plans throughout strategy development
- Employ comprehensive SEO strategies that keep the omo brand relevant and ranking among top online search results
- Lead market research and voice-of-customer activities to ensure omo has a good understanding of our customers’ needs and that we translate them into the right products with strong value propositions.
- Identify research needs and market trends, execute studies and projects, analyze competitive activity, and other toolkits to enhance our digital channels and efforts.
- Other duties as assigned
Skills & Qualifications
- Bachelor’s degree in marketing, digital marketing, business administration, healthcare, or equivalent experience
- Seasoned professional, comfortable being the swiss-army-knife of all thing’s product marketing
- Brilliant content creator that inspires audiences to action
- Strong presentation and communication skills are required
- Identifier and embracer of key opportunities for digitization and marketing automation
- Highly proficient with existing marketing tools and SaaS platforms such as HubSpot (or other CRM), Intercom, Notion, Canva, Slack, G Suite, Confluence, Salesforce, and Zendesk
- Prior experience managing agencies is preferred.
- Proficient with Microsoft Excel, PowerPoint, and Word tools as well as Google Sheets, Docs, and Slides tools
- Expert Ecommerce strategist with a deep understanding of Search-Engine Optimization
- Expertise in healthcare market trends and leading industry practices
- Confident in a fast-paced, rapidly growing, start-up environment
- Experience with group purchasing organization models and knowledge of non-acute healthcare is a plus
- Ability to travel domestically up to 10% of the time is required
This is a Full-Time opportunity, that will work onsite in our Business Office located in Costa Mesa, CA.
About omo.md
omo.md is a next-gen practice management startup dedicated to helping independent physicians catalyze their medical practices like never before.
Motivated by the Japanese philosophy of Omotenashi—where customer service goes far beyond expectation—omo.md’s mission is to provide the highest-quality, lowest-cost solutions for independent physician practices in four service dimensions: money, people, technology and well-being.
It’s no secret that today’s independent health care professionals juggle an impressive range of time- consuming priorities. To offer relief, we deliver advanced solutions that increase revenue, reduce expenses, and improve both the patient and staff experience.
We are redefining physician enablement by joining cutting-edge digitization, strategic enterprise resources, and cost-saving support networks under a unified and innovative solution that makes the highest-quality of patient care easier to uphold—all while bringing respite to the demanding work-life- balance of medical professionals.
