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Overview
When you join Hines, you will work alongside innovative leaders who set the standards responsible for our reputation as an industry leader today, and you’ll be a part of shaping our future in the years to come.
Responsibilities
We are on the hunt for a dynamic Performance Marketing Manager with a flair for strategy and execution. This pivotal role is focused on building, managing, and launching marketing campaigns to drive sign-up for the Varuna product.
A blend of creativity, analytical prowess, and a deep understanding of SEO & SEM is a must.
Our product is focused on elevating performance marketing in commercial real estate, so not only will you work on producing demand and users for our technology, you will also be a thought leader when it comes to the product and value we provide our users.
This is a huge opportunity to help bring to life a product is aiming to disrupt the global real estate market. Responsibilities include but are not limited to :
Client Campaigns : Design, implement, and manage client-specific marketing campaigns across LinkedIn, Google, Meta, and more to promote vacant spaces to potential tenants.
Drive the creation of engaging and tailored marketing content and collateral, ensuring alignment with clients’ objectives and brand guidelines.
Optimization : Implement and analyze A / B testing, customer segmentation, and customer profiling to fine-tune campaign performance across various channels to achieve and exceed KPIs.
Data Analysis : Delve into performance metrics to gain insights, understand ROI, and offer recommendations for future campaigns.
Direct Targeting : Utilize platforms like LinkedIn, Google, and others to target potential subtenants, maximizing visibility for client spaces.
SEO & SEM : Lead SEO strategies to enhance organic search rankings and oversee SEM initiatives to ensure optimal visibility and lead generation for client listings.
Collaboration : Work closely with cross-functional teams like sales and product to ensure campaign alignment with overall business objectives and customer needs.
Budget Management : Skillfully allocate and oversee the marketing budget to maximize cost efficiency.
Industry Trends : Stay updated on the latest digital marketing trends, tools, and best practices to maintain a competitive edge in real estate financing.
Qualifications
Minimum Requirements include :
Bachelor’s degree from an accredited institution.
Five or more years of proven experience in performance marketing, preferably within a startup setting.
Proficiency in digital marketing platforms / tools including, but not limited to, Google Ads, LinkedIn Advertising, and SEO / SEM tools.
In-depth analytical mindset, capable of deciphering data and transforming it into actionable insights.
Proven competency in budget management and optimization.
Stellar communication and collaboration skills.
Familiarity with the real estate or subleasing industry is a significant advantage.
What We Offer : Competitive Salary
Competitive Salary
Flexible Work Schedule and Fully Remote Working Options
Opportunity to work in a fast-paced, high-growth startup environment
Closing
Hines is a global real estate investment, development and property manager. The firm was founded by Gerald D. Hines in 1957 and now operates in 28 countries.
We manage a $92.3B¹ portfolio of high-performing assets across residential, logistics, retail, office and mixed-use strategies.
Our local teams serve 634 properties totaling over 225 million square feet globally. We are committed to a net zero carbon target by 2040 without buying offsets.
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