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EMAIL ADMINISTRATOR
If you are passionate about healthcare, thrive working in a dynamic environment, and believe in the power of data, you might be the perfect fit to join our team. Healthlink Dimensions is seeking an Email Administrator to be the technical lead for our email deployment department. This person will develop and maintain the company’s electronic mail network, administer related polices, and recommend network enhancements. The successful candidate will also be part of a team looking at the captured data to better enhance email performance and output.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Essential functions include but are not limited to the following:
- Produces and executes all email and SMS campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling.
- Maintains the health of the IP streams and ESP’s and provides strategy around the infrastructure.
- Develops and manages a strong testing strategy for continuous improvement of all triggered campaigns
- Analyzes email metrics to improve conversion and plan future strategies
- Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements.
- Troubleshoots and resolves users’ problems related to email systems.
- Collaborates with department heads to improve and expand our system
- Creates policies regarding the acceptable use and standards of the system
- Develops and maintains the company’s email protocol
- Responsible for being current on all email marketing best practices CAN-SPAM, etc.
SKILLS
- Excellent verbal and written communication skills.
- Strong organizational skills including attention to detail.
- Excellent customer service skills and understanding.
QUALIFICATIONS / REQUIREMENTS
- Associate degree in Computer Science or bachelor’s degree preferred.
- 5 Years of email application management preferred.
- Proven experience managing an email marketing program.
- Experience in managing IP streams
- Knowledgeable in Google Analytics, HTML/CSS, A/B Testing, and other CMS.
- Experience using SQL and similar queries to analyze data.
PI191796672
