Health First Hiring for Sr Marketing Communication Specialist – Marketing at FL, United States Full Time

POSITION SUMMARY :

To be fully engaged in providing Quality / No Harm, Customer Experience, and Stewardship by management of all aspects of assigned marketing and communication projects for Health First and its affiliates, including acting as marketing advisor.

PRIMARY ACCOUNTABILITIES :

Quality / No Harm :

• Plan and prepare advertising and promotional materials to support the growth and expansion of Health First products and services.
• Coordinate requirements for promotional materials to ensure Sales Department has adequate supply.
• Direct and monitor the campaign to ensure goals are met.
• Able to take periodic on-call for media inquiries.
• Create and oversee communication strategies based on priorities.
• Current on industry practices on marketing using knowledge to impact communication tactics.

Customer Experience :

• Confer with clients to provide marketing and communications advice.
• Confer with Corporate Director of Marketing to discuss contracts, selection of advertising media, or product to be advertised.
• Create impactful customer materials that clearly communicate the value and unique advantage of Health First services, and articulate product features and functions.
• Meet organizations goals by accepting ownership for accomplishing new and different requests and exploring new opportunities.
• Ensure that all marketing strategies are tactically executed in conformance with the Health First brand identity standards.
• Communicate in timely, professional manner regarding status of marketing and communications projects.
• Liaison and point person for marketing and communication management for projects and promotions.
• Responsible for messaging, outline, draft, edit and refinement of content used for marketing and communication projects.
• Production of materials for internal and external communications, including print, website, and electronic.

QUALIFICATIONS REQUIRED :

• Bachelor’s Degree in marketing, business, advertising / public relations or related field or 5 years progressive experience in marketing, advertising / public relations or related field, preferably in health care.
• Strong orientation toward achieving personal, departmental, and corporate goals and objectives.
• In-depth knowledge of marketing and communication principles and strategies including methods for showing, promoting, and selling products or services.
• Moderate knowledge of media and public relations principles and strategies.
• Strong computer abilities as well as oral and communication skills.
• Aptitude for copywriting, proofreading and editing.

PHYSICAL DEMANDS :

• Ability to sit at a computer terminal for up to eight hours a day.
• Able to sit and view computer screen for up to three hours at a time.
• Ability to lift and / or move up to 25 pounds.
1 day ago