Hayward Industries Inc Hiring for Marketing Specialist at Charlotte, NC, United States Full Time

Overview

Hayward Industries. (NYSE “HAYW”) is the largest manufacturer of residential swimming pool equipment globally, with a significant presence in the commercial pool market that is continuously growing.

Headquartered in Charlotte, North Carolina, Hayward designs, manufactures, and markets a full line of residential and commercial pool and spa equipment, including pumps, filters, heating, cleaners, salt chlorinators, automation, lighting, safety, flow control, and energy solutions at our company-owned facilities in North Carolina, Tennessee, Arizona, Rhode Island, Spain, and China.

We have distribution facilities in France, Canada, and Arizona.For over 80-years, Hayward has been enhancing pool ownership by manufacturing cutting-edge, advanced pool and spa equipment.

Hayward listens to our customers’ needs and ensures they are implemented during the design and manufacturing process. The goal is to become the preferred brand of choice with every residential and commercial swimming pool and spa.

Position Overview :

Dynamic, proactive consumer products marketing professional is required to drive our business in advanced technology categories.

The successful candidate will be a creative and analytical team member, and will have a proven track record in strategic planning, tactical commercial opportunism and cross-functional project management.

The Marketing Specialist is responsible for supporting marketing communications across all media platforms – ensuring key messages are communicated effectively to targeted audiences.

Reporting to the Marketing Manager, this is a hands-on role in which the Specialist will assist in producing impactful advertising, digital content, POP displays, promotions and other marketing materials.

The role involves close communication and partnership with Product Managers, Digital Marketing Managers and Sales Managers to ensure that projects are effectively coordinated and executed in all media channels.

This position will be located at 1415 Vantage Park Drive, Suite 400, Charlotte, NC 28203. Successful candidate will work onsite at this Charlotte location with our growing team! Candidate must live within a reasonable driving commuting distance.

Possibly a “hybrid” work schedule to be approved by manager. (This is not 100% remote position)

Responsibilities

Major Tasks and Responsibilities :

• Support the development and execution of marketing programs to increase awareness, build categories and grow demand for Hayward products in the USA
• Help manage research projects to obtain customer and end-user insights for competitive advantage
• Assist the evaluation of market trend data and competitor activities to facilitate relevant, fact-based decision making
• Coordinate with product development teams to manage the successful launch of new products
• Analyze and report on effectiveness of marketing activities to improve effectiveness of future initiatives
• Help develop integrated marketing campaigns to increase awareness and demand in both trade and consumer channels, including :
• Print media advertising
• Online targeted advertising
• Website content development (messaging, photos, videos)
• Retail packaging development
• In-store POP displays
• Category and product literature
• Promotions
• Cross-promotions (with other Hayward products)
• Social media
• Public relations
• Trade shows, dealer and consumer events
• Co-marketing alliances and programs with relevant 3rdparty influencer brands
• Manage the annual budget for specified categories to ensure maximum ROI within the marketing plan.

Qualifications

• Successful candidate will have 2-3 years’ experience managing marketing programs, working with cross-functional teams, external marketing agencies and other vendors.
• Experience in the global marketplace and consumer durable goods industry are a plus.
• Successful candidate will be a commercially savvy, dynamic and analytical team player with proven management and organizational skills.
• Bachelor’s degree in marketing, business, communications, or a related field preferred.
• Strong computer skills including MS Office (Word, Excel, PowerPoint) required.
• 10 – 20% domestic travel (which may require overnight stay) is required.

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