Green Lawn Fertilizing Hiring for Digital Marketing Manager Job at West Chester, PA Full Time

We are seeking a full-time Digital Marketing Manager. This role will develop and implement online marketing programs and strategies to increase sales and revenue for Green Lawn Fertilizing and Green Pest Solutions. This position reports to the Director of Marketing. This is hybrid role, with physical presence required at West Chester, PA based headquarters one time per week.

Duties/Responsibilities:

• Develops, implements, and modifies a unified digital marketing strategy based on search engine research, monitoring, optimization, and analysis; drafts and distributes related documentation and materials.
• Consistently meets key performance indicators (KPIs), project milestones, and other metrics, goals, and targets.
• Oversees Google paid search campaigns including but not limited to bidding rules, ad and landing page optimizations, keyword / negative keyword expansion and display / video.
• Manage budget, set up new branch locations, and get lead credits for Google Local Service
• Test different ad creative, ad formats, audiences, etc. for optimal Facebook Ads performance.
• Optimize performance on third party lead sites: Angi Leads, Angi, Yelp, etc.
• Reviews, monitors, and reports on the overall performance of paid search KPIs: CTR, Cost/Conv, Impression share, etc.
• Execute on SEO initiatives: link building, keyword research, etc.
• Help generate online reviews
• Track, report and analyze Google Analytics
• Various daily, weekly, and monthly reporting
• Perform lead attribution audits
• Research and analysis of competitor online advertising
• Maintains current knowledge of best practices and developments in digital marketing.
• Works closely with Content Marketing Manager on needed content for campaign execution
• Performs other related duties as assigned.

Required Skills/Abilities:

• Thorough understanding of Internet marketing, as well as general marketing strategies.
• Excellent verbal and written communication skills.
• Strong analytical and problem-solving skills, with ability to analyze and predict return on investment of SEM campaigns and advertisements.
• Strong organizational skills, with superior attention to detail.
• Ability to conduct and correctly interpret research and web analytics.
• Thorough understanding of SEM optimization techniques and campaign monitoring.
• Thorough understanding of keyword research techniques and algorithms.
• Ability to implement marketing plans.
• Ability to multitask and meet deadlines.
• Proficient with Microsoft Office Suite, particularly Excel.
• Experience with HubSpot a plus
• Love of learning
• Active listening
• Curiosity

Education and Experience:

• Bachelor’s degree in Marketing, Search Engine Marketing, or related field required.
• At least 5 years of Internet marketing experience, with a proven and verifiable record of accomplishments, required.
• Google certified

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.

Job Type: Full-time

Pay: $80,000.00 – $90,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Referral program
• Vision insurance

Schedule:

• 8 hour shift

Work Location: One location