Marketing Specialist is responsible for coordinating with other marketing and salesprofessionals to implement innovative campaigns for branding or product launches. Their duties include researching target audiences, recording data from campaign results to add to future reports, develop marketing blasts through CRM system, and overseeing a company’s social media channels to ensure brand uniformity.
JOB RESPONSIBILITIES (Principal responsibilities or job duties)
Conduct market research to identify customer trends, competitor offerings and
demographic data.
Liaise with creative teams to come up with branding ideas, graphic designs,
promotional materials, and advertising copies.
Discover effective marketing and promotional channels, including media platforms to
be used to relay product messages to customers.
Investigate the performance of a company’s marketing campaigns and strategies
through evaluating key performance metrics.
Create innovative marketing campaigns depending on robust data and present the
recommendations to management.
Establish and maintain relationships with new and existing clients through networking
and prospecting.
Create goals and objectives to approach customers through appropriate marketing
channels.
Help in outbound and inbound marketing activities by displaying expertise in certain
areas such as events planning, advertising, optimization, and content development.
Job Type: Full-time
Pay: $65,000.00 – $80,000.00 per year
Benefits:
Schedule:
Ability to commute/relocate:
Experience:
Work Location: One location
Report
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