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GitHub is looking for a Content Strategist to join the Customer Marketing team and amplify the voice of our 83+ million customers.
As a Content Strategist you are passionate about the customer journey and will focus on delivering the right content to the right audience to help developers, teams and enterprises them grow with GitHub. You will look across a variety of content types and channels, including strategy for The ReadME Podcast, customer stories, best-practice guides, and video, to maximize impact for sustaining and creating new superfans.
You are a strong customer advocate who constantly considers the experience of the developer and decision maker as they engage with our content throughout the funnel and beyond. You should have a high bar for editorial excellence and be able to translate technically complex concepts into engaging and informative content.
This role has the opportunity to make an outsized impact, and collaborate with cross-functional teams such as Product Marketing, Integrated Demand Generation, Content, and Revenue Enablement.
Responsibilities:
- Write and edit content including customer stories, feature articles, best-practice Guides authored by developers and enterprise customers, web copy, newsletter content, blogs, and more.
- Build content strategies designed to accelerate the customer through the lifecycle.
- Develop strategy and content for The ReadME Podcast.
- Explain highly technical, complex concepts and features succinctly and in a way that deeply resonates with the developer audience.
- Leverage data and the voice of the customer to iterate and improve.
- Develop strategies to maximize the impact of our content through cross-functional teams and channels (campaigns and nurtures, product marketing, events, etc.)
- Design and manage content experimentation plans
- Identify opportunities to improve content development processes
- Generate effective and innovative ideas to improve the quality and impact of our content.
- Create strategies to help customers maximize the ROI of their investment in GitHub through content “on-ramps”
Qualifications:
- Experience in editorial, content strategy, or writing roles for technical audiences.
- Strong customer-centric mindset and demonstrated ability to put the customer first.
- Passionate storyteller with strong writing, editing and proofreading skills across customer-facing content including web copy, email, customer stories, newsletters, podcast and video treatments, technical guides, and more.
- Knowledge of the software development industry and experience writing for the developer community.
- Exceptional interpersonal communication skills.
- Collaborative and team oriented with a successful history working with cross-functional stakeholders to execute strategies and maximize the ROI of our content.
- Ability to set priorities and be flexible in a changing and fast-paced environment, goal orientation with a strong bias toward action and tangible results.
- Willingness to embrace a growth mindset, experiment, and be curious to learn new things.
- Inquisitive and interested in understanding people’s goals and motivations.
- A portfolio of professional writing samples
(Colorado only*) Minimum salary of $58,800 to maximum $124,800 + bonus + equity + benefits.
- Note: Disclosure as required by sb19-085 (8-5-20) of the minimum salary compensation for this role when being hired in Colorado.
Who We Are:
GitHub is the developer company. We make it easier for developers to be developers: to work together, to solve challenging problems, and to create the world’s most important technologies. We foster a collaborative community that can come together—as individuals and in teams—to create the future of software and make a difference in the world.
Leadership Principles:
Customer Obsessed – Trust by Default – Ship to Learn – Own the Outcome – Growth Mindset – Global Product, Global Team – Anything is Possible – Practice Kindness
Why You Should Join:
At GitHub, we constantly strive to create an environment that allows our employees (Hubbers) to do the best work of their lives. We’ve designed one of the coolest workspaces in San Francisco (HQ), where many Hubbers work, snack, and create daily. The rest of our Hubbers work remotely around the globe. Check out an updated list of where we can hire here: https://github.com/about/careers/remote
We are also committed to keeping Hubbers healthy, motivated, focused and creative. We’ve designed our top-notch benefits program with these goals in mind. In a nutshell, we’ve built a place where we truly love working, we think you will too.
GitHub is made up of people from a wide variety of backgrounds and lifestyles. We embrace diversity and invite applications from people of all walks of life. We don’t discriminate against employees or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, citizenship, disability, pregnancy status, veteran status, or any other differences. Also, if you have a disability, please let us know if there’s any way we can make the interview process better for you; we’re happy to accommodate!
Please note that benefits vary by country. If you have any questions, please don’t hesitate to ask your Talent Partner.
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