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Genesis10 is seeking a Digital Analytics Manager – Personalization and Optimization for a hybrid remote contract with our client.
You may work from the Minneapolis, Boston, Charlotte, or NYC offices.
Job Description :
As the Senior Analytics Manager for Personalization and Optimization, you will be the driving force behind advancing our personalization initiatives across our digital channels.
You will work closely with business marketing stakeholders, technology teams, and key partners to ensure a seamless and data-driven approach to enhance customer acquisition and retention.
This role is pivotal in creating a data-driven culture within our organization.
Key Responsibilities :
Partner with business CMOs to identify and design personalization opportunities.
Deliver recommendations to the marketing leadership team to enhance customer and business outcomes through personalization.
Act as the resident Adobe Target capability expert
Craft a personalization roadmap and strategy to drive omni-channel personalization and A / B testing adoption.
Assess and optimize the current state of Adobe platform configuration, expanding to various channels.
Own the Adobe Target request queue and delegate ownership of specific requests.
Configure personalization elements in Adobe Target.
Collaborate with UX / UI and content teams to finalize content for personalization and testing.
Develop and implement quality controls and departmental standards.
Work closely with business partners to develop measurement plans and reporting requirements.
Qualifications :
7+ years of experience in Marketing or Digital Analytics.
Bachelor’s Degree and two years of experience in digitally enabled businesses or a graduate degree
Direct-to-consumer and Business marketing experience.
Demonstrated experience leading personalization and optimization teams.
Compensation :
Hourly W2 pay rate $45.00-$56.00
We have access to additional contract, contract-to-hire, and direct-hire positions with various rate ranges.
If you have the described qualifications and are interested in this exciting opportunity, apply today!
Ranked a Top Staffing Firm in the U.S. by Staffing Industry Analysts for six consecutive years, Genesis10 puts thousands of consultants and employees to work across the United States every year in contract, contract-for-hire, and permanent placement roles.
With more than 300 active clients, Genesis10 provides access to many of the Fortune 100 firms and a variety of mid-market organizations across the full spectrum of industry verticals.
Benefits of Working with Genesis10 :
Access to hundreds of clients, most of whom have been working with Genesis10 for 5-20+ years.
The opportunity to have a career-home in Genesis10; many of our consultants have been working exclusively with Genesis10 for years.
Access to an experienced, caring recruiting team (more than 7 years of experience, on average.)
Behavioral Health Platform
Medical, Dental, Vision
Health Savings Account
Voluntary Hospital Indemnity (Critical Illness & Accident)
Voluntary Term Life Insurance
401K
Sick Pay (for applicable states / municipalities)
Commuter Benefits (Dallas, NYC, SF)
Remote opportunities available
Genesis10 is an Equal Opportunity Employer. Candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
1 day ago
